Business Value and Demo Vignettes – Prepared for Detours!

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A key point of maturity for a Sales Organization is when they can articulate the business value propositions of their solution. The next step is creating demo flows that correctly show these features and the business value they create. The epitome of demo evolution is when the SE is armed with a demo where they can pivot from feature to feature and alter the story to adapt to the conversation. Learn about this evolution and the process of reaching this ultimate stage!

About the Presenter

Eric Burns

Principal Consultant Interhouse Consulting

Eric Burns has researched the key value propositions and created demo flows for multiple firms over the past 12+ years.

As a continuous learner, and creative problem solver with years of experience, he brings real insight to tech. His education includes a Bachelor’s in Business, a Master’s in MIS, and many MOOC courses.

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