From House of Brands to Branded House: Strategic Commercial Enablement for Product Realignment and Rebranding

This session explores the strategic transition from a house of brands to a unified branded house, emphasizing commercial enablement and product realignment to support a successful rebrand. Attendees will gain insights into aligning products under a cohesive brand strategy, streamlining marketing and sales messaging, and leveraging tools to drive brand consistency and market impact. Key initiatives include training teams on the new narrative, redefining materials, reworking the website, and updating talk tracks to ensure alignment across all customer touchpoints.