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How Presales Can Successfully Drive Behavior Change in the Sales Organization

Ann Ault

Program/Project Management Specialist, Salesforce

Ann Ault DEMOFEST 2022 Speaker

How Presales Can Successfully Drive Behavior Change in the Sales Organization

Change is hard, and convincing someone else to change is even harder. How do we effectively secure commitment to change and make sure it sticks long term? Presales folks are well-known for being early adopters of new processes and technology, but convincing our sales counterparts to adopt is a whole other ballgame. In this session we’ll take a journey through lessons learned while implementing Consensus alongside the Presales organization.