Congratulations! You’ve taken the big leap to include video demos in your sales process! You are bursting with excitement and can’t wait to get the ball rolling! Suddenly, you are hit with a wave of a panic thinking about all the things that could go wrong. How do I start creating content? What tools do I use? How do I organize the library for easy access? How do I train the various users? How do we measure success? If you are just starting out, or have already been using video demos for years, there are a few simple strategies that you can use that are sure to bring back your enthusiasm and increase your effectiveness.
