Deal cycles aren’t linear anymore. Sales interactions happen via multiple channels and entry points. And social media is a vast opportunity to layer trust, familiarity, and contextual information. The bad news: sales engineers lag on social media. They don’t see a personal benefit, don’t enjoy the effort involved, or are anxious to display their knowledge. Even worse, they fear what colleagues would think and if the marketing department agrees. Potential customers have issues finding valuable content about a specific domain because sales engineers don’t offer it: No posts, no videos, podcasts, or anything more interesting than their latest demo training badge. But buyers crave more authentic information than a whitepaper or blog from the company’s marketing department. This talk is for SE leaders and practitioners, especially with more introverted personalities, because social media is helpful for them. And most importantly, the presentation will address “Why is this important for me as a Sales Engineer?”, provide actionable tips on how to start, what skills to gather and what tools to use.