Buyers expect more than pitch decks and polished messaging—they want to experience value before they buy. In this keynote, David Yockelson explores how modern Go-To-Market (GTM) strategies are shifting toward product-led experiences. Whether it’s full access to the product, guided interactive demos, or hands-on sandboxes, technology providers need to think programmatically across the buyer journey. This session explores the frameworks that drive product experience strategy across PLG, PLS/hybrid, and SLG motions.
You’ll also hear how AI and GenAI are reshaping the buying journey—for both providers and prospects. David breaks down what to look for in platforms, how to integrate product experiences without overcomplicating your stack, and why this shift isn’t optional. If you’re thinking about scaling trust, accelerating decisions, or modernizing your GTM playbook, this is your roadmap.
Key Takeaways:
– Understand how to weave product experiences into every stage of your GTM motion
– Get clarity on platform selection and integration across PLG, PLS/hybrid, and SLG models
– Explore the role of AI/GenAI in shaping future-forward product and buyer experiences