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“To measure is to know”, Pursuing Marginal Gains Across Your Buyer Enablement

Mark McKinlay

Global Lead of Pre-sales Operations, Service Management Business Unit, IFS

Mark McKinlay DEMOEEST 2022 Speaker

Join Rex Galbraith, Mark Green and Mark McKinlay where the world of PreSales and Buyer Enablement can both be contrasted and improved from the fields of science and sport.