Trying to digest all the change in Presales over the past 2 years? You are not alone. For those that wonder when things will “go back to normal” that ship has sailed so digest fast and prepare for the future. The reality is Presales is not driving change nearly as much as Buyer behavior is changing. Presales has always been buyer/customer centric, so what are we doing to change the B2B sales process and how customers want to buy? There is a unique opportunity in front of us. In this session we’ll walk through a playbook to make buyer enablement as reality in your company and elevate your Presales organization.
