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When Did Presales Suddenly Become Cool?

Don Carmichael

Founder & Chief PreSales Guru, Winning Skills Ltd,

Why are Tech Investors in a feeding frenzy over the PreSales toolkit? Actually, why are so many entrepreneurs launching tools aimed at PreSales?

Why are some Tech companies hiring far more PreSales/SCs/SEs than Sales/AEs?

Why is the PreSales focus moving away from demos to influencing, advising, buyer coaching and thought leadership?

And most importantly, when did we become cool?