Discovery and Demo Strategies and Tactics for Transactional Sales Cycles

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Is it possible to complete an introduction, present a Menu and Vision Generation Demo, segue into a Discovery conversation, deliver a brief Technical Proof Demo, and execute a soft close in a single 45- or 60-minute call?

Yes!

In this session, we’ll explore the strategy and mechanics to accomplish this.

About the Presenter

Peter Cohan

Founder & Principal Great Demo!

Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! and Doing Discovery methodologies, focused on helping software organizations improve their presales, sales and marketing results – primarily through improving organizations’ demonstrations and discovery skills. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been and continues to be a prospect and a customer.