Unlock GTM alignment and engage with your peers at Demofestx East Coast on May 15th in NYC!
Thursday, May 15th, 2025 | 8am - 6pm

DEMOFESTx East Coast

The first ever buyer enablement conference is heading to a city near you. Bringing you the same top thought leadership, practical training, and fresh research but this time - in person! Join us and your local presales community in New York, NY.

Dfx Demofest x logo for DEMOFESTx in London 2023.

What to Expect

3 Reasons to Attend DEMOFESTx

Unlock GTM Alignment Secrets

Learn how top companies break down silos and turn presales into a strategic force that drives every department—marketing, sales, and customer success—toward the same goal: more wins, faster.

Hands-On, Actionable Insights

Get ready for more than just big ideas—DEMOFESTx delivers practical frameworks and tools that you can start using right away to shorten sales cycles and boost revenue.

Meet Your Next Big Opportunity

This isn’t your average networking event. Join an exclusive community of presales pros, GTM leaders, and decision-makers ready to connect, collaborate, and spark new opportunities in your local market.

Hear From Last Year's Attendees

In a business setting on the East Coast, two men are deep in conversation. One grips a microphone, hinting they might be at DEMOFESTx. Behind them, a blur of colorful screens sets the scene for innovation and ideas. Consensus
Location

Convene

Convene 117 W. 46th Street

117 West 46th Street, New York, NY 10036

Entrance is on 46th St. between 6th & 7th Ave

Register here

Sessions

DEMOFESTx East Coast 2025 05/15/2025
8:00 am - 9:00 am

Headshots, Check In, Breakfast & Dedicated Partner Marketplace Hour

Gallery

9:00 am - 9:15 am

Keynote | Welcome & Event Opening

Forum

Keynote

9:15 am - 10:00 am

Keynote | Next Gen GTM: Scale Your Genius

Forum

Keynote

10:15 am - 11:00 am

Driving Sales Excellence by Multi-Threading in Strategic Deals

Forum

Operational Excellence
As buying groups get larger and more complex, the ability to effectively multi-thread across stakeholders has become critical to increasing win rates and accelerating deals. But multithreading isn’t just about touching more personas, it’s about delivering tailored, relevant value to each one, at scale. This session will touch on practical examples, discuss how AI can support and how to put it to practice with your teams today.

10:15 am - 11:00 pm

The Schrödinger’s Demo: How to Both Win and Lose the Deal at the Same Time

Hub 1

Deal Acceleration
"The Schrödinger’s Demo" explores how every ERP demo exists in a paradox—both won and lost until the prospect reacts—using quantum mechanics principles to master perception, timing, and engagement for maximum impact.

10:15 am - 11:00 am

Consensus in 3 Weeks: A Consensus Case Study & Demo

Hub 2

AI & Technology
Learn how Litmos implemented Consensus globally across all sales channels in 3 weeks. From building a POC demo that was viewed by over half of the company, creative finding budget where there was none, to using the filming of Consensus videos as a way to bring the solutions team together for their first team meeting of 2024, Tom will share best practices for an effective, and continued rollout of Consensus.

11:15 am - 12:00 pm

Essential Elements of Discovery

Forum

Deal Acceleration
“Everything else being equal, the vendor that does a better and more complete job in doing discovery, as perceived by the prospect, will get the business…”   We’ll explore how improving discovery skills increases success rates in identifying and closing business, as well as sales efficiency, including:   - The critical differences between qualification and discovery – and why this is important! - How structured discovery can (rather dramatically) reduce “No Decision” outcomes - Why so few sales teams uncover tangible value – and how to address this - The “myth of the informed buyer” - The state of practice for most teams today – the impact of Dunning-Kruger (“They don’t know what they don’t know…”) - How traditional qualification processes lead to “lead churn” - The seven levels of discovery skills We’ll also examine the use of Biased Questions, Expansion Questions, and Vision Reengineering methods and skills and other topics of interest.   There’s a lot of discovery elements to explore!

11:15 am - 12:00 pm

The Traditional POC is Dead: Radical new approaches to proving tech value.

Hub 2

AI & Technology
The typical POC (long, overly technical, and focused on minutia instead of persuasion) often doesn’t match the actual psychology of how buying decisions get made. Opine’s CEO shares what leading SE teams are doing instead of the traditional POC: lightweight evals, pre-built playbooks, and buyer-aligned success frameworks that get to value while building deal momentum. If your team is slogging through spreadsheet chaos, over-engineered POCs, and various systems of record, this talk will show you what modern presales orgs are doing differently—and how to bring control to your presales processes even if hands-on product proof is a prospect requirement.

1:00 pm - 1:45 pm

From Skeptic to Champion: Driving AI Adoption in PreSales

Forum

AI & Technology
Getting PreSales professionals to embrace AI tools isn’t just about training; it’s about shifting mindsets, addressing fears, and proving real value. In this session, we’ll break down the key challenges that make AI adoption difficult, from skepticism to workflow disruption. More importantly, we’ll explore proven strategies to turn AI skeptics into champions, showing how AI can enhance—not replace—PreSales expertise.

1:00 pm - 1:45 pm

From Rookie to Rockstar: The Ultimate 90-Day Onboarding Blueprint for New Hire SEs

Hub 1

Operational Excellence
Supercharge your new hire Sales Engineer (SE) onboarding with a battle-tested 90-day blueprint. Accelerate ramp-up and drive faster impact. Leave with actionable strategies to rapidly transform your new hires into high-performing SEs, driving revenue growth and customer success.

1:00 pm - 1:45 pm

The Presales Playbook: Crafting Seamless Buyer Experiences from Discovery to Renewal

Hub 2

Deal Acceleration
Presales isn’t just about delivering great demos—it’s about shaping seamless buyer experiences that drive engagement, trust, and long-term success. In this session, learn how to guide buyers from discovery to renewal using techniques from Doing Discovery and Great Demo!. Discover how to craft value-driven demos, align internal teams, and stay engaged post-sale to ensure customer satisfaction and retention. Attendees will leave with a practical playbook to enhance buyer enablement, accelerate decisions, and foster lasting customer relationships. Key Takeaways: • End-to-End Engagement: Learn how to shape the buyer journey from first contact to renewal. • Discovery to Demo: Use discovery insights to deliver targeted, memorable demos. • Post-Sale Influence: Stay involved after the demo to reinforce value and drive renewals. • Cross-Team Alignment: Ensure consistent messaging across sales, marketing, and customer success. This session equips presales professionals to create seamless buyer experiences that drive sales and long-term customer success.

2:00 pm - 2:45 pm

Intent to Deal: How Buyer Signals Move Forecasting from Art to Science

Forum

Deal Acceleration

2:00 pm - 2:45 pm

From Strategy to Execution: Enabling the Modern Buying Experience

Hub 1

Operational Excellence
Discover how leading companies are scaling behavior change across revenue teams to deliver a consistent, modern buying experience. This session explores how unified go-to-market motions, sales process plays, and AI-powered insights can turn strategy into execution, align teams, and drive predictable growth in a complex selling environment.

2:00 pm - 2:45 pm

How to Elevate Your Presales Process with Purpose-Built Tools and AI

Hub 2

Ai & Technology
Every CEO / CRO is looking for a competitive advantage to help them stay ahead, and presales teams can be that competitive advantage! But you can no longer afford to just ‘get by’ without purpose-built tools and AI in your presales process; you will be leap-frogged by your competitors who embrace them. Come learn how to level-up your presales process and tooling with AI and say ‘bye’ to just ‘getting by’.

3:00 pm - 3:30 pm

Keynote | The Product Experience Revolution: Transforming the Buyer Journey at Every Turn

Forum

Keynote

3:30 pm - 5:00 pm

Keynote & Workshop: How to Build a Scalable Product Experience Strategy That Closes Deals

Forum

Keynote
Buyers don’t want another pitch—they want to experience your product. Learn how to scale impactful product experiences across the entire buyer journey. Work in table groups to uncover what makes demos irresistible, how to align content with decision-making moments, and practical tactics to scale globally. Led by 2Win’s Mark McKinlay and Ron Kendig, this session is packed with frameworks, tools, and strategies you can use right away to build the product experience your buyers actually want.

5:00 pm - 6:00 pm

Networking Happy Hour Sponsored by Opine

Gallery

In a business setting on the East Coast, two men are deep in conversation. One grips a microphone, hinting they might be at DEMOFESTx. Behind them, a blur of colorful screens sets the scene for innovation and ideas. Consensus
Location

Convene

Convene 117 W. 46th Street

117 West 46th Street, New York, NY 10036

Entrance is on 46th St. between 6th & 7th Ave

Register here

Exclusive insights. Expert advice. One-on-one time with Consensus leaders.

Step Into the Consensus Leadership Lounge

Two men in business attire are smiling and wearing conference badges while standing in a modern indoor setting. Consensus
How does it work?

 

  • Choose your topic
  • Dive deep into your biggest challenges
  • Leave with actionable insights tailored to your needs.
This is more than a meeting—it’s your opportunity to align with the leaders shaping the future of presales and sales enablement.
Fill in the form and we'll be in touch.
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VENUe

Convene

Convene 117 W. 46th Street

117 West 46th Street, New York, NY 10036

Entrance is on 46th St. between 6th & 7th Ave.

At DEMOFESTx on the East Coast, a speaker captivates a seated audience in the conference room, using two large screens to bring the slideshow presentation to life. Consensus
Hotel room with a king-size bed, modern decor, abstract art on the wall, a desk with a chair, and a large window with curtains. Consensus
preferred Hotel

Tempo by Hilton Times Square

1568 Broadway, New York, NY 10036

Reserve your room at a special hotel rate when you book through the link below. 

You can book at this link until April 14th. 

Travel Information

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Blue cursive letters form a stylized word with an arch above. Consensus
Presales Management / Automation

Homerun is the presales workspace that gets you through your day with one place to track, manage, organize and inform your presales efforts.

The image displays the logo "2Win!" in bold blue font with an exclamation mark and a stylized bird in flight on the right. Consensus
World-class Skills Training

Winning in sales comes down to execution. Leaders say our training accelerates skills by five years. Partner with us to drive growth with no-nonsense, practical presales and sales training.

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Sales Enablement Platform

Organizations everywhere rely on Highspot as the unified, AI-driven GTM enablement platform to define, execute, and optimize your go-to-market initiatives so you can predictably hit revenue targets with confidence.

Black Opine company logo
Where Presales Work, Flows

AI-powered platform for seamless presales and post-sales execution.

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Skills Training

Great Demo! helps software organizations achieve their sales, presales, marketing, and customer success goals by dramatically improving discovery and demos.

The image showcases the Prelay logo, featuring geometric shapes in blue and yellow alongside the word "Prelay" in dark blue text, reminiscent of East Coast innovation showcased at DEMOFESTx. Consensus
Complex Deal Management

Prelay is an AI deal management platform that generates real-time insights.