DEMOFESTx West Coast

Headshots, Check In, Breakfast Buffet & Dedicated Partner Marketplace Hour

Welcome & Event Opening with Doug Johnson

KEYNOTE: Make Great Demos Faster and Easier: How the Cloud Makes It Rain.

Pacific Hall

In this keynote, Iman Maghroori and Ann Ault will share their journey of discovering and integrating interactive product tours into their demo creation process at Salesforce. With their ever-evolving AI product lineup, creating high-quality content, fast has never been more important for the Consensus team at Salesforce. Join this session as Ann and Iman open the hood on their strategy that’s producing content reps want to send and prospects want to watch.

Scaling the GTM

Pacific Hall

Tom Germack, RevOps leader at Oracle, shares how Oracle is using Consensus to scale its Go-To-Market strategy and drive revenue growth. He’ll break down how Consensus—running on OCI—not only helps solve top-of-funnel challenges and optimize headcount but also enables Oracle to better serve joint customers. If you’re looking for smarter ways to scale while delivering more value to customers, this is a session you won’t want to miss.

Crafting a Powerful Library and Mastering Its Management

Hub North

Designing and developing a comprehensive library from the ground up, while mastering its organization, curation, and long-term management to ensure maximum impact and usability.

Make Your Demo the Biggest Competitive Advantage

Hub South

What’s the secret to winning over buyers in a competitive marketplace? A standout demo. But not just any demo—a demonstration that captures attention, speaks directly to buyer pain points, and creates a memorable experience that sets your product apart. Join us for an engaging session that dives into how presales professionals can transform ordinary presentations into captivating, differentiated demos that leave a lasting impression. We’ll uncover practical strategies for crafting demos that resonate, helping you not just demonstrate the “how,” but sell the “why.” You’ll learn tips to keep your audience engaged from start to finish and techniques to simplify complex ideas without losing their impact. This session is perfect for presales and marketing professionals who want to bridge departments, refine their storytelling approach, and elevate the impact of every presentation. Take home actionable insights to enhance the buyer experience and give your team a competitive edge.

From Rock Star to Demo Star: How Creativity is Transforming Presales

Pacific Hall

What a rock band taught me about building scalable, high-impact demos

Demoing is overrated: Stop focusing on the wrong part of your customer conversations

Hub North

Consulting, and Sales Engineering has been synonymous with “Demoing.” Research has shown that the most important thing you can do for a customer is help them understand how to unlock value in their organization using your solution. Using a demo to communicate value is like using a saw to screw in a lightbulb. Learn practical strategies to move beyond the demo and engage with the more important part of your customer conversations.

Trending Now: Sales Change That Sticks

Hub South

In today’s digital world, where buyer expectations are rapidly evolving, change management is about more than adopting new tools — it’s about fostering a digital-first mindset with sales teams and leaders. What if digital tools didn’t just support work but elevated it, turning sales teams into digital-first advocates? Learn from Coupa’s experience with how to create. Learn from Coupa; how they were able to drive Consensus adoption, and measurably improve sales cycles.

Driving Behavior Change at Scale to Increase Sales Productivity

Pacific Hall

PQLs to Deals: Leveraging Marketing Metrics for Presales Wins

Hub North

PQLs. Demo metrics. Pipeline analytics. Marketing has the data—but are you using it to your advantage? In this session, Betty Mok, SVP of Marketing at Consensus, will reveal how Presales teams can collaborate with Marketing and GTM functions to unlock the full potential of marketing metrics. Learn how to leverage PQLs, demo engagement data, and other key insights to accelerate deals, improve alignment, and prove the value of Presales at every stage of the buyer’s journey. Walk away with actionable strategies to turn data into revenue-driving decisions and take your GTM partnerships to the next level.

Better Together: How Consensus and Salesforce Drive Success

Hub South

In this session, we’ll explore the powerful partnership between Consensus and Salesforce, highlighting how their shared vision for sales enablement led to the development of a transformative global strategy. Learn how they created a centralized knowledge base, standardized content across regions, and personalized training experiences powered by AI. We’ll also dive into the seamless integration of Consensus within Salesforce’s internal workflows, ensuring minimal disruption while maximizing productivity and user adoption. The session will showcase measurable results, including faster sales cycles, improved deal metrics, and a more empowered workforce, all contributing to enhanced brand reputation and exceptional customer experiences.

Lunch & Dedicated Partner Marketplace Hour

5th Floor Gallery

7 Ways To Power-Up Your Presentations and Demos in 2025!

Pacific Hall

Presentations and Demos that really stand out create more awareness, engagement, loyalty AND more sales! But really standing out is a challenge... This fun and interactive session showcases 7 different ways to really transform what you do, and move from good to Great to OUTSTANDING! It's a must attend if you want to get the edge...

Presales as the Buyer’s Guide: Shaping the Buyer Journey Through Discovery and Demo Excellence

Pacific Hall

In today’s complex sales environment, buyers are overwhelmed by information, countless options, and internal hurdles to decision-making. Presales teams are uniquely positioned to become the trusted guide that buyers need—leading them through the chaos with clarity, value, and confidence. This session frames presales as the critical driver of a seamless buyer journey by combining effective discovery with compelling demos. Attendees will learn how to elevate presales from a support function to a strategic partner that shapes the buyer’s decision-making process. We will explore how presales can simplify complex solutions, reduce decision friction, and ensure alignment across marketing, sales, and customer success teams. By focusing on understanding buyer needs and delivering targeted value, presales can become the linchpin of an efficient and successful go-to-market strategy. Key Takeaways for Attendees: Lead Buyers with Confidence: Learn how to position presales as the trusted guide in the buyer journey. Discover methods for simplifying complex solutions and presenting clear, actionable paths to value. Align Internal Teams Around Buyer Needs: Understand how to use discovery insights to create alignment between marketing, sales, and customer success. Gain tactics for fostering collaboration and ensuring a unified message across all touchpoints. Accelerate Decision-Making: See real-world examples of how presales can help buyers make faster, more confident decisions. Learn strategies to reduce the number of proof-of-concept engagements by delivering tailored, value-driven demos that resonate with key stakeholders. Whether you're a presales professional, sales leader, or customer success manager, this session will provide practical insights and actionable strategies to enhance your role in shaping the buyer journey and driving deal success.

From Demo Automation to Product Experience: A Practical Transformation Guide

Hub South

A practical implementation guide for transitioning Flexera's use case of Consensus from the Presales team to the entire GTM strategy.

Experience a Consensus Case Study & Demo

Hub South

Unlocking Possibilities for Growth through Integration

Hub North

After leveraging Consensus for several years, Hyland recently introduced Consensus integrations for Salesforce and Highspot. This presentation will explore how the integration of Consensus with Salesforce, Highspot, Salesloft, and Outlook has streamlined the distribution of demos by the account team. We will review our successes and discuss what we would do differently. Additionally, we will highlight the impact of Consensus videos on our publicly available website.

Trust, Not Tech: The Role of Presales in Modern Buying Journeys

Hub South

In this talk, we’ll explore how presales professionals are pivotal in building trust with customers during complex technology purchases. I’ll discuss innovative strategies for presales teams to influence the modern buying journey, enhance customer engagement, and drive successful outcomes.

Keynote: Taking the Next Step: The Journey Towards the First Product Experience Platform

Pacific Hall

Keynote: Don't Wait for the AI to Come to You

Pacific Hall

Practical Tips to Enhance Your AI Fluency and Become a 100x Customer-Facing Technical Expert and leader

Networking Happy Hour Sponsored by Opine