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The Complete Guide to Product Qualified Leads

A person is working on a laptop in a cafe, with a checklist featuring tasks like showing ROI, task management, process optimization, and integrating SEO keywords. The atmosphere inspires productivity and ensures every task aligns towards generating product qualified leads. Consensus

Marketers have optimized MQLs for years, but the reality is clear: traditional lead models can’t keep up with today’s self-guided, educated buyers. Enter Product Qualified Leads (PQLs)—buyers who’ve already experienced your product’s value and are primed to convert.

What’s inside the Complete Guide to PQLs?
Learn how to:

  • Spot the key behaviors that define a PQL (and set them apart from MQLs and SQLs).
  • Boost conversion rates by focusing on leads 5x more likely to close.
  • Shorten sales cycles by aligning with buyers who are ready to move fast.

Stop wasting time on low-intent leads. Start focusing on the ones that matter.

Download the guide now and start turning your product’s value into your team’s biggest competitive edge.

Other interesting resources

The PQL Checklist: Spot, Score, and Convert High-Intent Buyers Faster

Choose the Right Product Tour Software for Your Departments

The Ultimate Guide to Implementing AI In Your Sales Enablement Processes

Do you know your value? Download the 2025 SE Compensation & Workload Report now!