From 50% to Closed/Won: AMA on Navigating the Messy Middle

Buyers spend only 17% of their time with vendors, which means 83% of the buying journey happens without you. The top sellers know that real influence happens between the meetings.
Join Todd Janzen, SVP of Buyer Enablement & Customer Success at Consensus, and Samantha McKenna, founder of #samsales, for an AMA-style session where they reveal how to sell in the gaps: turning stalled 50% deals into closed-won opportunities. Learn how leading teams are leveraging product experiences, automation, and buyer education to accelerate deals, so that when reps finally step in, buyers are already leaning forward.
In this session, you’ll discover:
- How to move beyond the standard discovery call and turn conversations into deal foundations
- Strategies to uncover real motivations, pain points, and desires
- Real-world examples of discovery calls gone wrong—and how they were turned around
- Ways to sell asynchronously and capitalize on demo engagement
- Tips for closing deals faster by influencing buyers outside of the meetings
Submit your questions ahead of time and get actionable advice tailored to your toughest deals. Walk away with a playbook for influencing the buying journey even when you’re not in the room.