The 5-Step Guide
to Buyer Enablement

An Introduction to the DEEP-C Framework

A solid Buyer Enablement strategy has been shown to increase close rates and shorten sales cycles.

It can be a steep climb to shift from a seller to a buyer-coach mentality. But it’s the only way forward in B2B!

We attempted to make it easier. This guide will get you there in 5 steps by employing what’s called the DEEP-C™ Buyer Enablement Framework.

• Discover
• Engage
• Equip
• Personalize
• Coach

Garin Hess outlines this methodology in his book – Selling is Hard. Buying is Harder” – with the objective of helping teams move from being AE-focused to being more customer-focused.