A brief autobiography
of interactive demo
automation
As CEO of a small startup, Garin Hess realizes he’s giving the same demo-with slight twists here and there-to half a dozen people every. Single. Day.
demo automation solutions available:
Convinced there’s an opportunity in the problems he’s seen, Garin locks himself in his study for eight hours and emerges with his first Demo Automation prototype.
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Garin launches a demo automation business and receives $2.8M in initial seed funding.
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The need for a way to scale presales teams becomes urgent, and, as a result, more organizations focusing on demo automation emerge.
The concept of demo automation began to take hold in the market at large and Aragon declared Demo Automation a category.
Things really take off as a wave of 238.3 Million dollars washes across the industry. The category gets more recognition as G2 created their own Presales Software category.
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The idea surrounding Demo Automation fully takes off. G2 and Forrester establish their own Demo Automation category, and Gartner creates the market guide for Interactive Demonstration Applications.
Armed with a recent $110 Million investment, Consensus celebrated the market recognition of the category whose creation it led.
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Aragon projects the market for Demo Automation will reach $2.1 Billion by 2026.