The History of Demo Automation

A brief autobiography
of interactive demo
automation

As CEO of a small startup, Garin Hess realizes he’s giving the same demo-with slight twists here and there-to half a dozen people every. Single. Day.

Convinced there’s an opportunity in the problems he’s seen, Garin locks himself in his study for eight hours and emerges with his first Demo Automation prototype.

Garin launches a demo automation business and receives $2.8M in initial seed funding.

The need for a way to scale presales teams becomes urgent, and, as a result, more organizations focusing on demo automation emerge.

The concept of demo automation began to take hold in the market at large and Aragon declared Demo Automation a category.

Things really take off as a wave of 238.3 Million dollars washes across the industry. The category gets more recognition as G2 created their own Presales Software category.

The idea surrounding Demo Automation fully takes off. G2 and Forrester establish their own Demo Automation category, and Gartner creates the market guide for Interactive Demonstration Applications.


Armed with a recent $110 Million investment, Consensus celebrated the market recognition of the category whose creation it led.

Aragon projects the market for Demo Automation will reach $2.1 Billion by 2026.