You spent three weeks perfecting that demo.
Personalized every screen. Re-recorded the voiceover. Got approvals. Re-exported. Re-uploaded.
It’s crisp. It’s clean. It’s technically flawless.
All that work to find out your buyer watched it for five minutes and bounced… Ouch! 
You’re not alone. In our DemoIQ Assessment, teams told us how much time and energy go into demo creation. Even a “simple” micro-demo can eat up 1–2 days. Complex, multi-path demos? More like 3–4 weeks. And that’s just for a single asset.
It’s no surprise 55% of demo creators say bandwidth is their biggest blocker. You’re racing to keep up, and even then, most of what you build barely gets touched.
But here’s the thing: shrinking attention spans aren’t a problem. They’re an opportunity.
Across the millions of demo videos we analyzed at Consensus, the average length was 15 minutes and 14 seconds.
The average view time? Just 5 minutes and 44 seconds.
That’s a shocking drop-off. And a clear signal: we’re still building long-form content for audiences who want bite-size content.
The good news? You don’t have to guess what works anymore.
We’ve taken a deep dive into demo engagement data to better understand how today’s B2B buyers actually interact with product content.
We’re officially releasing the 2025 Buyer Insights Report this Friday. But I wanted you to have early access.
It’s based on real-world data on how product experience drives buying behavior, and how you can optimize your demos to close more deals, faster.
If you’ve got five minutes (ironic, I know), I think you’ll find some game-changing takeaways inside.
And if you want to talk about how to apply them to your team, I’d love to hear from you. Just hit reply.
We’re in this together.
– Rex
1-Minute MasterClass
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