In the future, I think the trend will be more high-quality live demos. SaaS will evolve toward more showmanship, more live demos, and less focus on how to deploy software.
1. It’s the cheapest way to produce and distribute high-quality content while being able to simulate more naturalistic interactions with the user. I believe that this will help SaaS founders build a more immersive and believable experience for their users.
2. Consumers are becoming more accustomed to the format and are, therefore, more likely to pay attention. In my experience, there is a high correlation between a product’s use cases and its demo video.
I think that as SaaS becomes more on-demand, the product demos [will] have to become more engaging. This has a lot to do with a more human-centric approach and embracing the idea of building software for humans.