2025 Buyer Behavior Report 🚀 Decode the buyer’s journey you’re not seeing - based on 6M interactions.
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PRODUCT EXPERIENCE PLATFORM

Everything your buyer needs. All in one experience.

The Consensus Product Experience Platform, ties your product together into one seamless experience that’s tailored to each stakeholder, fast to deploy, and scalable for enterprise.

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Tell your whole product story.
Unify demos, data, and discovery.

Buyers want to explore on their terms—before they sign the dotted line. Remove the roadblocks standing in their way. Consensus is the first holistic Product Experience Platform designed to eliminate friction from the buying process and accelerate decisions faster than ever before.

How Our Product Experience Platform Works

We stream, we shop online, we learn on-demand. Your buyers expect the same immediacy from B2B software. Consensus delivers it. 

The Product Experience Platform weaves together the full suite of demonstration types for truly distinctive, secure, and shareable product experiences that drive engagement and amplify excitement.

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Watch

On-Demand Video Demos

Scale your best presenter.

Showcase your product’s best features, answer common questions, overcome objections, and give your prospects a personalized glimpse into how your product works—and why they need it.

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TRY

Interactive Product Tours

Guide prospects through your product.

Allow buyers to view and try your product in a controlled, contextualized guided tour. Let them learn about the key functionality of your product and understand how it solves their pain points—all in a way that’s tailored to their needs and interests.

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EXPLORE

Automated Product Simulations

Create no-code clones of your solution.

Skip the dev time and create realistic product simulations right in Consensus. Buyers dive into your functionality and explore personalized Proofs of Concept in minutes—and they can share with just a couple of clicks with their team.

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TRACK

Fully Actionable Intent Data

Understand what drives your buyers.

Get the inside scoop on what’s resonating with buyers from the front line to the C Suite. See feature rankings, heat maps for individuals and teams, and discover new stakeholders—giving you the intel you need to take buyers from curiosity to close.

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Patience isn't a virtue... it's a deal killer.

75% of buyers prefer self-service over talking with sellers

83% of the buyer's journey happens without talking to a rep

97% of buyers want buying research and resources in one easy-to-access place

80% of consumers want customized product experiences

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What is product experience?

Today’s buyers don’t just want to hear about a product—they want to experience it at every stage of their journey. Product experience starts the moment a prospect first engages with your solution and continues as they explore, evaluate, make a purchasing decision, and begin using your product. Every touchpoint shapes their perception, influencing whether they see your product as a must-have solution or just another option.

Think of product experience as a map of how buyers interact with your product to solve problems and reach their goals. A seamless, engaging product experience doesn’t just inform—it builds confidence, accelerates decision-making, and helps champions sell internally. By delivering an interactive, full-funnel product experience, companies can guide buyers more effectively, reduce friction, and drive stronger purchase intent—ensuring people don’t just see the value but truly experience it firsthand.

A poor buying experience can cost you deals, delay sales cycles, and even lead to customer churn. When buyers struggle to understand how your product solves their challenges—whether during the discovery phase or post-purchase—they lose confidence and look elsewhere. The bad news? Gartner has found that 77% of B2B buyers say that their last purchase was very complex or difficult. In today’s competitive landscape, prospects don’t have the patience for a confusing or underwhelming experience. A Salesforce study found that 88% of buyers believe their overall experience with a company is just as important as the product itself. That means a great product experience isn’t just a nice-to-have—it’s a deal-maker or breaker.  Ready for good news? When your product experience is seamless, intuitive, and value-driven, everything changes. Buyers grasp your product’s benefits faster, decision-makers gain confidence, and deals accelerate. Even after purchase, a strong product experience fuels adoption, drives expansion, and turns customers into advocates. Simply put: Product experience directly impacts revenue. It influences whether deals close, how quickly they move through the pipeline, and whether customers continue investing in your solution long-term. If you want to grow faster, your product experience has to make buying (and using) your solution effortless.

What You Get with Product Experiences

Results You Can Count On

(Spoiler alert, it’s you.)

From presales to CS, we support your entire go-to-market team across the funnel. But don’t take our word for it. See what our customers have to say.

Rapid Revenue Growth

Revenue teams using Consensus win more, win faster, and sell more.
Case Studies

“We wanted to have the right content so sales reps would feel comfortable using this tool on Day One. By the time we announced this to our sales team, we had testimonials from top sales reps on why they liked the tool and how it was helping them hit their quotas.”

More Time to Hit Quota
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Net New Qualified Pipeline
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“The quality of the demos we redelivering is going through the roof. We hear every day from our solutions consultants that this feels different and they are working the way they want to, solving problems and providing strategic answers or solutions to real customer problems.”
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Removed from Sales Cycle
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“The demo is a top-performing asset. It consistently converts quality leads and helps our team understand which features are trending and what buyers generally think when they come in contact with our product.”

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Demo Clicks
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“Consensus is efficient. The intelligence it provides informs our sellers on what to do next and has helped them become more targeted and influential in their client communications based on who has viewed a demo, what they viewed, what tours they clicked, and what features they liked most.”

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Stakeholders Discovered
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larger deals
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A World-Class Buying Experience

Buyers get a tailored journey filled with rich, product-led experiences they use to see your product in action, try the features they care most about, and explore your full offering. This builds buying confidence, enables champions to align their buying groups, and empowers them to achieve financial and emotional ROI.

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