In the complex world of B2B sales, traditional demos no longer cut it. Buying groups have doubled in size, making it harder than ever to get consensus. It’s time to break free from outdated approaches and create product experiences that drive real impact. Join Garin Hess, Founder of Demo Automation and author of Buying is Hard, Selling is Harder, as he reveals the key shifts needed to win today’s deals—from understanding what each stakeholder needs to empowering champions to sell internally with confidence. Discover how to deliver personalized product experiences that lead to a clear, confident ‘yes’ and stop relying on yesterday’s tactics.