The Buy-In is your no-fluff, bi-weekly cheat sheet for leveling up the buyer experience. Actionable insights, real-world trends, and front line stories from the experts who live it. Because one perspective just won’t cut it. Subscribe below to receive The Buy-In.
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Skip the fluff. Get straight to the good stuff: strategies you can use today to close more deals and accelerate sales cycles.
Insights from in-house leaders and guest pros who’ve been there, done that, and seen the numbers speak for themselves.
We don’t just talk. We deliver measurable outcomes—faster cycles, better alignment, and more wins for your team.
Demand Gen Leader
Marketing Powerhouse
SVP of Buyer Enablement & Customer Success
Presales Maverick
CRO
Revenue Guru
VP of Sales
Sales Leadership
CEO
The Big Vision Guy
SVP of Marketing
Marketing Powerhouse
Director of Buyer Enablement
Presales Maverick
SVP of Partnerships & Strategic Alliances
Presales Maverick
Senior Revenue Operations Manager
Revenue Guru
Director of Sales Development
SDR Specialist
Sales Enablement Manager
Enablement Master
CPTO
Tech Whiz
Real-life scenarios showing how teams are winning deals using buyer enablement strategies.
Monthly downloadable resources like templates, checklists, or frameworks for immediate use.
Quick, bite-sized videos and SME Q&A responses on overcoming specific obstacles in the buyer enablement process.
Live insights and survey data on buyer behavior trends and actionable strategies.
Nobody’s perfect–learn from our mistakes. Candid case studies about lessons learned in the marketing/sales/presales process.
Fun, engaging assessments that help gauge your company’s buyer enablement status.
Spoiler: It's all about scaling demos, not scrambling.
Win deals faster, with less effort.
We’re talking 6X win rates and 63% faster cycles.
You’re just one click away from the insights that’ll change how your team sells.