Get smarter. Sell faster. Win bigger.
The Buy-In is your no-fluff, bi-weekly cheat sheet for leveling up the buyer experience. Actionable insights, real-world trends, and front line stories from the experts who live it. Because one perspective just won’t cut it. Subscribe below to receive The Buy-In.
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Why You Need The Buy-In
Actionable Insights
Skip the fluff. Get straight to the good stuff: strategies you can use today to close more deals and accelerate sales cycles.
Real Experts, Real Results
Insights from in-house leaders and guest pros who’ve been there, done that, and seen the numbers speak for themselves.
Impact-Driven
We don’t just talk. We deliver measurable outcomes—faster cycles, better alignment, and more wins for your team.
Meet the Experts Behind The Buy-In
Judy Kimball
Demand Gen Leader
Marketing Powerhouse
Todd Janzen
SVP of Buyer Enablement & Customer Success
Presales Maverick
Rex Galbraith
CRO
Revenue Guru
Dan Hixson
VP of Sales
Sales Leadership
Doug Johnson
CEO
The Big Vision Guy
Betty Mok
SVP of Marketing
Marketing Powerhouse
Mark Green
Director of Buyer Enablement
Presales Maverick
Adam Freeman
SVP of Partnerships & Strategic Alliances
Presales Maverick
Matt Lauer
Senior Revenue Operations Manager
Revenue Guru
Sara Kish
Director of Sales Development
SDR Specialist
Helena Cruz Sanchez
Sales Enablement Manager
Enablement Master
Mike Trionfo
CPTO
Tech Whiz
What You Can Expect
Behind-the-Scenes of Buyer Enablement
Real-life scenarios showing how teams are winning deals using buyer enablement strategies.
Content & Toolkits
Monthly downloadable resources like templates, checklists, or frameworks for immediate use.
1-Minute Masterclass
Quick, bite-sized videos and SME Q&A responses on overcoming specific obstacles in the buyer enablement process.
Real-Time Data: “What’s Actually Happening Now in Buyer Enablement”
Live insights and survey data on buyer behavior trends and actionable strategies.
“The 3 Things That Went Wrong”
Nobody’s perfect–learn from our mistakes. Candid case studies about lessons learned in the marketing/sales/presales process.
Interactive Polls: Assess Your GTM Strategy Health
Fun, engaging assessments that help gauge your company’s buyer enablement status.
Highlights From the Latest Issue
How One SE Powered 90 Reps Without Losing Their Mind
Spoiler: It's all about scaling demos, not scrambling.
Demo Automation: The Game-Changer Your Sales Team Needs
Win deals faster, with less effort.
Breaking Down the Numbers: What Demo Automation Really Delivers
We’re talking 6X win rates and 63% faster cycles.
Ready to Buy In?
You’re just one click away from the insights that’ll change how your team sells.