Demos often fail because we ask the wrong questions. Instead of asking vague or leading questions that result in a lot of “woulds” and “coulds,” we need to ask clear and direct ones. This helps us understand what our customers truly need, rather than putting words in their mouths. In this session, you’ll learn how to ask the right questions during your demo to get real answers. We’ll also cover why it’s important to ask tough questions in the demo, even if it might make the customer say “no.” By asking these questions, you’ll find out if your product is truly a good fit and know exactly where you stand with the customer.