Fabulously Successful Presales/Sales Partnering Principles, with Peter Cohan

“Our job is to make you fabulously successful…!” proclaims a senior presales leader to her sales counterparts. But how do we make this a win-win-win scenario for sales, presales, and customers? We’ll explore sales/presales partnering models and (best and worst) practices for discovery, Vision Generation, Demos, POCs – and the uncomfortable realities that we face when working as teams.

About the Presenter

Garrett Erickson

Garrett is an experienced marketing professional who focuses on revenue, enables sales teams, effectively communicates value propositions, and drives measurable results. He utilizes his deep understanding of sales and procurement processes to create engaging content that supports business development efforts. He's also passionate about empowering companies and employees to give back to their communities in creative and innovative ways.