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Fabulously Successful Presales/Sales Partnering Principles, with Peter Cohan

Smiling man with a gray beard and short gray hair, wearing a light gray collared shirt, in front of a geometric background with light and dark sections, representing successful presales techniques championed by Peter Cohan.

“Our job is to make you fabulously successful…!” proclaims a senior presales leader to her sales counterparts. But how do we make this a win-win-win scenario for sales, presales, and customers? We’ll explore sales/presales partnering models and (best and worst) practices for discovery, Vision Generation, Demos, POCs – and the uncomfortable realities that we face when working as teams.

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