Master the ROI Calculation to Enable Your Buyers, with Michael Farber

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Providing your champion with a rock solid and easy to understand ROI / TCO analysis will not only make their life easier, but will enable them to sell the project internally.

In most cases it will be left up to your champion to justify your costs and sell the project internally to the stakeholders. If you are leaving it up to them to quantify your benefits…


In this session, Michael Farber of shows how your sales team can equip your champion with an online ROI calculator and how to pair the ROI analysis with an interactive video demo to further educate each stakeholder in the buying group.

About the Presenter

Garrett Erickson

Garrett Erickson

Garrett is an experienced marketing professional who focuses on revenue, enables sales teams, effectively communicates value propositions, and drives measurable results. He utilizes his deep understanding of sales and procurement processes to create engaging content that supports business development efforts. He's also passionate about empowering companies and employees to give back to their communities in creative and innovative ways.

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