The 6 Demo Types and Where They Belong, with Garin Hess
Gartner research shows that what buyers want most from vendors are demos. But what type of demo should we deliver at each stage of the buyer journey?
Most sales engineers categorize demos into two types: the standard demo and the technical demo. In reality there are six critical types of demos that most stakeholders in the buying group must go through to reach a decision.
In this webinar we discuss the six essential types of demos, their recommended content, recommended length, and who should be leading them. We’ll also discuss the role demo automation can play–where it is useful and where you should avoid it.
Join us for our first webinar in our Scaling Presales series.
About the Presenter
Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus.
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