23 Best AI Sales Tools To Beat Your Sales Goals in 2025

Imagine your sales team spending less time on mundane tasks and more time closing deals. That’s exactly the power AI sales tools bring to the table. With over 40% of sales professionals already leveraging AI, these tools are redefining how sales teams operate—automating workflows, enhancing personalization, and delivering actionable insights.

In this guide, we’ll spotlight the best AI sales software to try this year, designed to help your team boost efficiency, accelerate sales cycles, and smash those revenue targets. Whether you’re streamlining lead generation, optimizing outreach, or scaling personalization, these tools are the key to unlocking your sales team’s full potential.

How are Sales Teams Using AI Sales Tools? 

Yes, AI tools help free up time—but they do much more than that. They can also provide deeper insights into buyer patterns, help identify gaps in strategy, quickly generate written content, and facilitate scalable outreach. 

Sales teams can use AI in every phase of the sales process, from prospecting to closing. They use AI sales tools to automate tasks like finding contact information and personalizing initial outreach emails at the beginning of a buyer relationship. 

Further along, AI tools enhance the presales phase through demo automation, enabling sales teams to deliver personalized, on-demand demos tailored to each buyer’s priorities. By integrating AI demo automation into their strategy, sales teams eliminate demo lag, maintain deal momentum, and empower buyers to share critical insights.

Post-demo, sales teams rely on AI to analyze engagement metrics, interpret buyer objections, and refine sales call performance. These data-driven insights enable smarter decision-making and higher close rates.

To be clear, AI isn’t replacing sales experts. The best sales teams are equipped with both high-caliber experts and a suite of AI sales tools allowing them to scale their efforts. For example, 80% of reps using AI say it’s easy to get the customer insights they need to close—and 83% of sales teams with AI saw revenue growth this year.

Types of AI Sales Tools

For most sales teams, a single AI tool won’t be sufficient to meet all of their business needs and goals. Instead, you can build a tech stack using AI-powered tools for: 

• Buyer enablement: Use AI-powered buyer enablement tools to equip buyers with all the information they need to decide on your solution
• Sales intelligence: Understand your buyers on a deeper level with data about their behavior and related trends
• Writing and content generation: From follow-up emails to proposals, use generative AI to craft personalized and high-converting messages
• Prospecting and outreach: Efficiently identify potential buyers and gather accurate contact information
• Notes and documentation: Keep track of call summaries, action items, and sales call trends without adding to your workload
• Customer service support: Reduce response times and organize customer communications with AI customer service tools

 

Best AI Sales Tools for Buyer Enablement

Looking to give your buyers ways to interact with your product and understand your solution without hands-on support from your sales experts? These AI sales tools for buyer enablement make the perfect starting point.

1. Consensus

Consensus is the best demo automation software for promoting buyer enablement. You can use the platform to create interactive tours and automated video demos tailored to each buyer’s unique needs. 

On the backend, Consensus’ AI-enabled platform, Claraty, supports users in three key ways: 

• Navigating the platform: Claraty AI simplifies platform navigation and usage by tapping into the Consensus Knowledge Base and demo transcripts. Users can quickly find answers to their questions, locate specific demos, and access demo creation support.
• Aligning with best practices: It also bridges knowledge gaps by analyzing data-backed best practices and past customer usage. Whether a user is new to demo automation or a seasoned pro, Claraty offers actionable recommendations to enhance demo effectiveness, ensuring every piece of content maximizes buyer engagement.
• Optimizing demo strategies: The AI’s ability to analyze demo data and provide intelligent suggestions equips Consensus customers with a powerful decision-making tool. Claraty helps identify which demos resonate with buyers, which areas need improvement, and how to align content with buyer priorities.

 

Consensus’ AI creates more than just a demo automation software—the tool becomes an indispensable partner in buyer enablement and sales acceleration. Whether helping mid-market users navigate without dedicated support or enhancing enterprise-level insights, Consensus ensures every user can unlock the full potential of demo automation.

Claraty Features: 

• Find the demos you need: Performs contextual search based on what’s in customer’s demos so they can find specific demos quickly and easily
• Perfect your demo creation: Combines data-backed best practices with insights based on customer’s own demos to make intelligent recommendations
• Automate content creation: Automatically creates accessible, easy-to-read transcripts automatically 

 

Other Platform Features:

• Demo Creator: Knock out content creation for video demos tailored to each stage of your customer journey
• Product Tours: Walk your buyers through the features that matter most to them using interactive multimedia tours
• Screen Recorder: Easily create demos with native capture and edit tools
• Demolytics: Learn from the way your buyers engage with each demo and track intent data to tailor future follow-ups
• BuyerBoard: Help your buyers champion your product with a highly shareable board they can distribute to company stakeholders and colleagues
• Demo Player: Give buyers flexible interactive demos they can play on any browser or device
• DemoBoards: Customize secure, branded landing pages for each buyer 
• Chrome Extensions: Capture content directly from your Chrome browser to build a unique interactive experience 
• Content Downloads: Send additional downloadable content to add context to your demos
• Public Links and Merge Links: Share custom links in your social media, email campaigns, and website
• Demo Library: Facilitate sending and editing with a centralized, accessible, searchable hub to house your demos

 

Pricing: Consensus’ custom pricing plans are based on role and license quantity.

From the AI-powered insights to the personalized and buyer-led content, Consensus makes it easy for your buyers to appreciate your products and get to know them firsthand. Consensus users close 2X more deals, 30% faster. 

2. Allego

Allego supports buyer enablement with AI content creation, organization, and automation tools. Generative AI search tools allow sales teams to share the right knowledge at the right time, educating buyers with expert insights. 

Key Features:

• AI-Driven Sales Content Organization: Draw from a centralized hub for marketing, sales, and onboarding materials
• Generative AI Search: Find the right materials to share with buyers quickly 
• Content Delivery Recommendations: Ensure consistent follow-up with timing suggested by AI
• Analytics: Access data around content usage, buyer engagement, and AI call analysis
• Seller Training Tools: Improve with AI sales coaching, AI simulations, and real-time guidance 

 

Pricing: 

Allego offers several packages with different assortments of tools. Pricing varies and details are only available after speaking with a sales representative.

3. Showpad

Showpad provides a collaborative environment for storing, organizing, and accessing content and sales tools. AI search helps sales experts pull the right information for each buyer and enriches that information with helpful context. Showpad’s suite of AI capabilities helps your sales team excel through efficient training and powerful content organization. 

Key Features:

• AI-Generated Analytics: Learn from engagement data insights and improve sales performance 
• Library Intelligence: Use AI to group content, remove duplicate assets, and keep your content library organized
• Sales Content Hub: Collaborate on a one-stop platform for internal content organization and find assets in seconds using AI search
• AI-Assisted Coaching: Prepare your sales team with real-time feedback and seller benchmarks
• A-Powered Training Content: Create test questions and training materials for your sales team without adding to your workload

 

Pricing: Pricing is only available after talking with the Showpad sales team.

4. Relayto

Relayto helps sales and marketing teams create AI-powered digital content and personalize it for each buyer. With a range of content types available, the platform adapts to your specific product. Users can make microsites, reports, interactive presentations, digital sales rooms, or resource hubs. 

Key Features:

• Interactive Studio: Create videos, forms, GIFs, and interactive content
• AI Chat: Respond to buyer questions 
• Widgets: Embed other app experiences into your Relayto content
• Engagement Metrics: Measure total views, individual page views, average time spent, device data, and more
• AI Animator: Turn  static content into dynamic and interactive experiences

 

Pricing: 

• Public: Free
• Pro: $65 per month
• Team: $800 per month
• Business: $2,700 per month

 

Best AI Sales Intelligence Platforms

Boost the effectiveness of your sales team using AI sales intelligence platforms and their tailored insights.

1.  Salesforce

Salesforce provides a single view of your buyers for sales, service, and marketing teams to collaborate on. The AI tools within Salesforce range in capabilities from predictive analytics to generative chat. Salesforce emphasizes its responsible and trustworthy approach to using AI in sales with data masking and zero data retention.

Key Features:

• Einstein Opportunity Scoring: Prioritize leads with AI-powered scoring to measure conversion probability
• Einstein Conversation Insights: Reference past exchanges with potential buyers 
• Sales Engagement Platform: Interact with buyers directly from the CRM and use AI insights to drive follow-up actions and cadences for email outreach and call scheduling
• Predictive Forecasting: Skip manual data entry and use AI insights from Salesforce based on buyer activity and business trends

 

Pricing: Salesforce offers a variety of packages and many different product suites. Their sales product packages start at $25 per user per month for small businesses and cost up to $500 per user per month for enterprises.

2.  Clari

Clari uses AI to analyze conversations and deal activities and then provides revenue forecasts and automated workflows to improve productivity and reduce revenue leakage. It streamlines and authenticates CRM data and provides guidance around high-impact activities and most qualified leads. 

Key Features:

• RevAI: Use priority scores and deal insights to determine your next steps, and automate tedious follow-ups with AI
• Copilot: Work faster and smarter with AI-generated meeting summaries and action items
• Groove: Integrate and automate email, CRM, and calendar tasks into one platform, then let AI analyze touchpoints to provide predictive insights
• Database: Store and learn from revenue data with AI-driven analysis and action items to drive growth
• Deal Inspection: Add pipeline visibility and focus on high-impact activities using the deal inspector and pipeline health monitor

 

Pricing: Pricing varies based on the tools you need and your company details. Quote requests are available on the website. 

3. Gong.io

Gong brings your team revenue intelligence by combining customer interaction data with AI analysis and large partner ecosystems. It logs buyer actions and answers your questions about your accounts efficiently. Gong AI generates automated takeaways from your calls and emails, and then suggests action items for fast follow-up.

Key Features:

• Forecasting: Manage your pipeline with AI-driven insights based on buyer interactions 
• Gong Engage: Ask your AI assistant questions and get fast questions about your accounts without having to search all account notes and communications—AI will pull the response for you.
• Data Engine: Integrate your tech stack and leverage insights from across all platforms for increased visibility
• Conversation Intelligence: Reference call summaries and action items to provide AI insights

 

Pricing: Pricing is only available after survey submission.

4. HubSpot Sales Hub

HubSpot Sales Hub offers AI-powered sales engagement tools that help you qualify leads, engage with buyers, and automate follow-up tasks. With over a thousand integrations and a large suite of HubSpot products, sales teams can combine insights into a cohesive picture to predict revenue and qualify leads. 

Key Features:: 

• Engagement Tools: Send AI-powered follow-up messages and get notified of buyer activities
• Sales Analytics: Understand patterns in your sales process and monitor revenue using pre-built and customizable report options 
• Deal Management: Label and track prospects, qualify leads, and schedule appointments
• Integrations: Combine insights from HubSpot tools and over a thousand other platforms for a holistic view of your buyers 
• Forecasting: Inspect pipeline health and address needed changes with AI-powered forecasting

 

Pricing: 

When billed annually:

• Starter: $15 per seat per month
• Professional: $90 per seat per month
• Enterprise: $150 per seat per month

 

Best AI Writing Tools for Sales

From formal proposals to casual follow-up emails, sales and marketing experts spend a lot of time writing. That is…unless they have AI tools like these to reduce their writing workload and help reallocate their time to more impactful sales activities. 

1. Lavender

drafts emails,  tracks replies, and helps teams add personalization at scale. It also scores your email performance and provides tips and insights on early-stage buyers to help you create relevant email content.

Key Features:

• Email Scoring: Find areas for improvement using AI insights highlighting writing clarity, the number of questions asked, and how often you use “I” vs. “you”
• Tone Detection: Pinpoint the tone of your emails and adapt as needed to increase replies
• Personalization: Access buyer details directly in your inbox to incorporate recent news features, personality data, and social media insights into your messaging
• Chrome Extension: Use Lavender anywhere online with the Chrome extension and pop-up feature
• Mobile Optimization: Preview the mobile version of your emails to make sure they’re easy to read on a phone

 

Pricing: 

• Basic: Free for up to 5 emails per month
• Starter: $27 per month
• Individual Pro: $45 per month
• Team: Custom pricing

 

2. Chat GPT

Chat GPT has become synonymous with generative AI and many professionals use the tool for ideation, brainstorming, and kickstarting research. Sales experts can use Chat GPT to draft outreach messages, scripts, follow-up emails, proposals, and meeting summaries. With a wide range of different GPTs and tools available, sales experts can choose the solutions that best fit their needs. 

Key Features:

• GPT Library: Choose from a robust selection of GPTs to fit your priorities
• Web Browsing: Use insights from across the internet to generate relevant messages
• Summarizing: Feed Chat GPT your meeting scripts and prompt it to create a summary email
• Text Upload: Load text documents to have ChatGPT pull important information or rework the document into a new text type, like turning a product factsheet into a sales script

 

Pricing: 

• Free: Limited GPT access
• Plus: $20 per month
• Team: $25 per user per month
• Enterprise: Custom pricing

 

3. Qwilr

For sales teams focusing on making their proposals more sophisticated and less time-consuming, Qwilr provides a solution. With Qwilr, teams can create web-based proposals that buyers can interact with directly. The interactive touchpoints allow for detailed analytics on buyer engagement and proposal views. When they’re ready for the next step, buyers can sign and pay right in Qwilr. 

Key Features:

• Proposal Creator: Use the intuitive drag-and-drop editor to make branded proposals with interactive features like ROI calculators, dynamic pricing cards, and videos
• E-Signature Collector: Gather signatures and send quotes directly through Qwilr
• Analytics: Track viewers, see how they interact with your proposal, and reference a holistic timeline view of activity on each proposal
• Integrations: Synchronize data and enable automation by integrating Qwilr with HubSpot, Zapier, Quickbooks, and several other CRMs and applications
• Automations: Reuse proposal templates and automate content creation and CRM updates

 

Pricing: 

• Business: $35 per user per month
• Enterprise: $59 per user per month

 

4. Copy.ai

Teams can use copy.ai as a one-stop shop for content creation, workflow automation, deal processing, and more. Its robust writing capabilities can help teams keep a consistent brand voice and produce content. 

Key Features:

• Sales Copy Generator: Convert buyers with AI-crafted copy
• Chat Assistant: Get fast help with content and ideation
• Personalization: Send relevant emails to every buyer by including a link to their bio or website in your prompt
• Brand Voice Consistency: Keep a predictable tone that always sounds like you

 

Pricing:

• Free: 1 seat
• Starter: $49 per month
• Advanced: $249 per month
• Enterprise: Custom pricing

 

Best AI Sales Tools for Prospecting & Outreach

Without the right tools, prospecting and outreach are much more difficult. Teams can use these AI tools to increase sales volume by scaling your outreach systems and finding high-quality leads.

1. Seamless AI 

For real-time data validation and accurate prospecting, teams turn to Seamless AI. The AI prospecting tools allow for a hands-off approach to finding new prospects to reach out to. It uses machine learning and AI to verify prospect data including phone numbers, email addresses, and social profiles.  

Key Features:

• Real-time verification: Save time and resources by only reaching out to leads with accurate contact information
• Buyer intent data: Use AI to create a list of prospects who are ready to buy
• Alerts: Get notified when prospects complete key actions like changing jobs
• Integrations: Connect Seamless AI directly to your CRM and use it in your workflows right away

 

Pricing: Seamless AI offers a lean free plan as well as a Pro plan and an Enterprise plan. Pricing for Pro and Enterprise is only available by talking to a sales representative.

2. Apollo AI

Apollo’s prospect search features 65+ filters so teams can narrow down lead lists from the start. Teams can also use AI prompting for further targeting based on factors that might not fit in a filter. For example, sales experts could type “find companies that recently hired at least three people” into the AI search engine to pinpoint growing companies. 

Key Features:

• AI Search: Use AI to search by questions or qualifications filters can’t otherwise catch
• Chrome Extension: Access Apollo’s insights on LinkedIn, Salesforce, and other apps
• Stakeholder Data: Track various stakeholders at each company and see their intent data, job changes, and more
• AI-Recommended Prospects: Add additional prospects to your pipeline with AI suggestions
• Multichannel Outreach: Create an outreach sequence with several touchpoints including LinkedIn messages, emails, and phone calls
• Personalized Messaging: Generate personalized messages quickly with AI writing and a deep contact database

 

Pricing: 

• Free
• Basic: $49 per user per month
• Professional: $79 per user per month
• Organization: $119 per user per month

 

3. Lemlist

Lemlist takes an integrated approach to outreach and offers a robust database of contacts with advanced filters like “company last funding date.” This AI-powered sales platform rotates through multiple sending accounts and offers an email warmup feature to prevent deliverability issues from getting in the way of your sales goals. 

Key Features:

• Lead database: Pull from a collection of over 450 million contacts
• Contact enrichment: Verify phone numbers, email addresses, and other contact information with a single click
• Multichannel sequences: Reach out across several platforms
• Email warm-up: Keep your deliverability healthy with warm-up features
• Personalization: Send unique messages to each prospect with text variables, dynamic landing pages, and custom videos

 

Pricing: 

• Email Starter: $32 per month
• Email Pro: $55 per month
• Multichannel Expert: $79 per month
• Outreach Scale: $129 per month

 

4. Reply.io  

Sales teams can use Reply.io to create conditional outreach campaigns that mix WhatsApp, SMS, LinkedIn, emails, and calls. They can automate sequences, set meetings, and content creation with AI SDR agents, and enrich contact data from your lists.

Key Features:

• Real-time data search: Pull from a database of 1 billion worldwide contacts
• Multi-channel sequences: Reach out with a mix of text, call, email, and social media outreach
• Email search extension: Find verified email addresses directly within Gmail or LinkedIn
• LinkedIn Automation: Let AI handle connection requests, profile views, and personalized messages on LinkedIn
• Smart Suggestions: Find new leads with AI recommendations

 

Pricing: Reply.io offers several distinct products, each with its own pricing. Plans range from $49 per month to upwards of $250 per month.

Best AI Tools for Sales Meetings

Sales experts engage in countless meetings every day. Keep every interaction fresh on the page using these AI tools for sales meetings.

1. Fathom

Give all your attention to your buyers instead of stressing about taking notes. Fathom uses AI to generate at-a-glance summaries of your calls in addition to full transcripts and recordings. Have Fathom join your sales calls and afterward the tool will send you a recap including action items, an organized summary, and insights into the buyer from the meeting. 

Key Features:

• Customizable summary templates: Create outlines for the AI to fill with exactly what you want to know post-meeting
• Fast turnaround time: Access summaries 30 seconds after the meeting ends
• Automated sync: Skip manual entries with direct updates in your CRM including call details and outcomes
• Meeting clips: Share important moments to keep the team informed 
• Interactive AI assistant: Instead of skipping around in your meeting transcript to find a specific detail, just ask AI

 

Pricing:

• Free forever plan: Free
• Premium Individual: $15 per month 
• Standard Team: $19 per person per month 
• Premium Team: $29 per person per month

 

2. Fireflies.ai

Fireflies can join video meetings, transcribe phone calls, and analyze audio uploads to turn your video and audio meetings into buyer insights and quick summaries. Sales teams can quickly find topics and action items with searchable transcripts and highly accurate capture.

Key Features:

• Seamless Capture: Upload files, invite the Firefly bot to your meeting, or record with Chrome
• Smart Search: Find dates, times, and action items from past meetings
• Topic Tracking: Categorize discussions around objections, competitors, metrics, and other topics
• Collaboration: Easily share soundbites and leave comments in call transcripts

Pricing: 

• Free
• Pro: $10 per seat per month
• Business: $19 per seat per month
• Enterprise: $39 per seat per month

 

3. Otter.ai

Otter is a meeting transcription tool, content generator, and collaboration tool. Sales teams can use Otter to record and transcribe calls in real time, or they can upload files for later transcription. The AI tools are designed to synthesize insights across meetings, centralize action items, and automate customer data updates with leading CRMs. 

Key Features:

• AI Meeting Assistant: Invite Otter to your meetings for automated summaries and action items
• AI Chat: Ask Otter to compile takeaways from several meetings at once, get help remembering action items, or even generate a follow-up email
• AI Channels: Collaborate with team members directly within Otter and ask questions about past meeting insights right in the group chat
• Sales Insights: Reference conversation insights around budget, authority, needs, and timeline, all at a glance
• Integrations: Automatically push call notes to HubSpot and SalesForce

 

Pricing: 

• Basic: Free
• Pro: $8.33 per month
• Business: $20 per month
• Enterprise: Custom pricing

 

Best AI Sales Platforms for Customer Service 

Sales and customer success teams can boost retention and save time with these AI sales tools. 

1. Dialpad

Customer support experts use Dialpad to centralize all customer communications. Instead of switching between multiple applications and risking customer engagements slipping through the cracks, Dialpad brings all messages and calls to a single platform. AI captures every conversation to provide summaries, action items, and insights to drive future adjustments to customer support processes. 

Key Features:

• Automatic Call Summaries: Quickly review past conversations 
• Integrations: Connect Salesforce, Zendesk, and Google Workspace
• Real-time Analytics: Track call volume and usage
• Sales Assist: Access responsive scripts and playbooks during calls 
• Automatic Routing: Connect customer outreach to the appropriate representative.
• AI Capture: Live transcription and action item generation

 

Pricing: Dialpad offers four package options. Plans start at $15 per user per month, and enterprise pricing requires a conversation with the sales team.  

2. Intercom AI 

Intercom is an omnichannel AI tool designed to answer customer questions quickly and accurately. Customer support teams can use Intercom as an all-in-one, AI-assisted platform to streamline support tickets, help center content, support team inboxes, chat requests, and more. Create automated workflows for fast follow-up and access AI insights and reports on common customer issues, response times, and service patterns. 

Key Features:

• AI Agent: Assign frontline support to an AI-first chatbot that learns from every customer interaction
• AI Copilot: Get instant answers to customer support questions so you can solve inquiries faster
• Conversation Summaries: Reference past conversations quickly
• Insights and Reporting: View AI analysis of customer support engagements as a whole, including sentiment analysis, successful resolution, and response times 

Pricing: 

• Essential: $29 per seat per month
• Advanced: $85 per seat per month
• Expert: $132 per seat per month

 

3. ChatBot

Customer support teams can use ChatBot as a frontline agent across multiple channels. Answer both simple and complex customer inquiries with conversational AI, adjusting and improving the ChatBot over time. 

Key Features:

• AI Assist: Let an AI chatbot handle initial customer questions and support inquiries
• Personalization: Use text variables, GIFs, and images to engage customers
• Analytics: Strategize using heatmaps, message tracking, topic analysis, purchase data, and user segments
• Visual Builder: Create flows and tests in a digestible visual layout complete with version control 
• Multichannel Integration: Use ChatBot to field customer inquiries on your website, Shopify store, Facebook messenger, or Slack

 

Pricing: 

• Starter: $52 per month
• Team: $142 per month
• Business: $424 per month
• Enterprise: Pricing only available after sales call

 

Features to Look for in AI Sales Tools

The best AI sales tools make your team more efficient and more effective. Look for task automation and integration capabilities to maximize sales efficiency, and prioritize analytics and personalization for increased effectiveness. 

Task Automation

The bulk of AI’s added efficiency comes from automating tasks that would otherwise eat away at sales experts’ hours. Analyze exactly which repetitive tasks are reducing sales team efficiency at your organization and then seek out AI sales tools built to automate those precise tasks. 

Advanced Analytics and Reporting

Opt for AI sales tools that can combine data from various sources and produce advanced insights that will drive strategic decisions for your organization. Look into the reporting options to be sure you’ll be able to pull information on the exact trends and patterns you need to make continuous improvements in your sales process. 

Integration Capabilities

Before adopting a new AI sales tool, review your existing tech stack. Look for tools that integrate seamlessly with your CRM, marketing automation, communication platforms, and other sales engagement tools. Effective integration reduces friction and ensures your team can leverage existing systems to their full potential. 

Personalization

Buyer communications perform best when they’re personalized—companies with a focus on personalization see 40% more revenue than their counterparts. Your selected AI sales tools should enable hyper-personalization by analyzing buyer behavior, preferences, and interactions. By addressing customers’ specific pain points, you can build stronger buyer connections and drive faster sales cycles.

 

Choose the Right AI Sales Tools For Your Sales Teams

High-performing, scalable sales teams use a combination of several AI sales tools to save time, access deep insights, and deliver high-quality, personalized content to every buyer. With the right selection of AI software, your sales experts can fast-track outreach and support buyer enablement while they devote the bulk of their time to what they do best—closing. 

If your goal is to optimize the buyer journey while maximizing your team’s efficiency and output, Consensus is the AI-driven solution to help you scale success. Claraty serves as your in-platform AI assistant, revolutionizing demo automation and buyer enablement. The platform leverages Consensus’ knowledge base and demo transcripts to answer questions, provide data-backed recommendations, and streamline workflows. Whether helping users find specific demos, offering personalized suggestions, or guiding new users to best practices, Consensus ensures every interaction drives value.

Empower your team, delight your buyers, and see measurable growth with Consensus’ unique capabilities.