Let’s be real—buyers today don’t want to sit through a traditional demo gauntlet. They don’t want to jump on five different calls just to get a feel for your product. They want to experience it on their terms. Last week I was in an Uber heading home from DEMOFESTx West Coast and explaining what we do to the driver and he said” “Wow … I’d hate to have to schedule a call just to understand what the product does!” – the problem is so palpable, everyone gets it.
That’s exactly why we built the Consensus Product Experience Platform—the world’s first platform designed to enable full revenue teams to send video demos, dynamic tours, and simulations. With a single viewable DemoBoard link, every member of the buying committee can watch, try, or explore personalized product experiences. These experiences are tailored to who they are and what they care about.
This isn’t just another point solution or a set of disjointed tools. It’s one, consolidated full-funnel solution that lets revenue teams deliver the right experience at the right time in every stage of the buyer’s journey—so each person in their buying committee can engage in the way that works for them.
OK, Collin…enough with the marketing talk. What is it for real? Let’s dive in.
Watch. Try. Explore. Track. In One Platform.
Most tools in the market only solve for one type of buyer. Some lean too hard into video. Others go all-in on clickable tours. But buyers don’t all want the same thing. That’s why we’ve created a flexible, comprehensive total buyer journey solution that gives them exactly what they need.
With Consensus’ Product Experience Platform,
- Watch with Video Demos: Executives want high-level insights fast. Tailored videos let them consume content quickly, uncover hidden buyers, and track engagement with built-in Demolytics.
- Try with Dynamic Tours: Managers want to test-drive key features. Personalized, no-code tours dynamically adapt to different buyer roles and can be used in both self-serve and live settings.
- Explore with Simulations: End users need hands-on experience. AI-powered Data Editing enables easy dataset personalization, fast implementation, and the ability to share experiences with buyers at an infinite scale.
- Track with Demolytics: Understand how buyers are interacting with your product and what stakeholders care about.
With this approach, we’re eliminating the gaps in the buying journey and making sure each decision-maker gets exactly what they need—when they need it at every stage of their journey.
Why This Matters for the Total GTM Team
Of course this is a win for presales who’s going to be the internal owner and champion of this evolution,—bigger than that, it’s a game-changer for the entire GTM team. Here’s how:
- Marketing: No more generic, high-level content. With on-demand assets, buyers self-educate and get the insights they need instantly. Craft punchy, personalized dynamic tours that convert higher quality leads right from your campaigns.
- SDRs: Presales teams can now arm SDRs with targeted product experiences that qualify buyers before they even hop on a live call with an SE resulting in more demos booked with higher win rates.
- Channel: Scaling product expertise across partners means they’re always demo-ready, no live sessions required and no pulling in internal presales resources from high-value deals to aid in channel demos
- Sales: No more delays waiting for presales or generic demos that miss the mark. Instant access to personalized product experiences means sales teams compete faster and at higher win rates—especially against competitors.
- Presales: More efficiency, higher impact. Handle more qualified leads, support more buyers, and directly impact revenue without stretching your team too thin.
- Customer Success: The experience doesn’t stop at the sale. With the right tools, presales can finally drive long-term adoption, retention, and expansion in the buyer’s first session
ROI: The Impact of Full-Funnel Product Experience
We’re not just talking about better experiences—we’re talking about measurable business outcomes. Companies using the Consensus Product Experience Platform are seeing:
- Higher win rates: Engaging buyers earlier and deeper leads to more deals closed.
- Faster sales cycles: Buyers get the information they need without the usual bottlenecks.
- More qualified leads: SDRs and marketing can use interactive experiences to filter in the right prospects.
- Lower cost of sandbox maintenance: No more heavy lifting to maintain demo environments.
- Stronger security & compliance: Simulations reduce data exposure, bolstering SOC2 compliance.
- Better adoption & expansion: Customer Success teams keep users engaged long after the sale.
How? It’s simple: The more demo formats you have at your disposal, the more buyers you engage. That means more decision-makers influenced—and more revenue won. Bottom line? More demo options lead to more closed deals. We’ve seen it firsthand.
The AI Advantage: Smarter Selling, Better Buying with Claraty
AI is reshaping how buyers engage with products, and we’re leading the way. Today, Consensus leverages AI in two powerful ways:
- AI Data Editing in Simulations: Instantly customize datasets to match any buyer scenario, making every demo feel real and relevant.
- AI-Driven Buyer Insights with Claraty: Our platform captures and analyzes buyer interactions, helping sellers make smarter decisions based on real-time engagement data. Claraty, our AI demo assistant, combines AI intelligence with Consensus’s proven knowledge base and demo transcripts to guide you toward smarter, faster decisions.
The Future of Demo Automation is Here
We’ve spent over a decade helping companies optimize their demo process. This is the next evolution—one that puts the power of full-funnel product experience into the hands of every GTM team.
Ready to experience it yourself?
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