DEMOFEST 2022 Keynote | Helping Sellers Sell and Buyers Buy: Shortening Sales Cycles by Crushing the Moments that Matter Most with Alastair Woolcock, Chief Strategy Officer @ Revenue.io
Buyers are frustrated, with 87% stating they find the sales experiences ‘useless’. Digital engagement is helping, but lacks coordination with the selling motions. It’s no longer just knowing when to send the right info or when to call, but focusing on the buyer-tasks and jobs, instead of our sales process. Thanks to significant breakthroughs in insights and technology, there’s never been a better opportunity for presales to enable the buying experience while increasing win rates and shortening sales cycles. Former Gartner VP Analyst and current Revenue.io Chief Strategy Officer Alastair Woolcock will reveal research on the buyer journey, illuminate challenges faced by presales professionals and buyers, and discuss the solutions and mindset needed to ensure success.