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Monday, November 4, 2024 | 8am - 6pm

DEMOFESTx East Coast

The first ever buyer enablement conference is heading to a city near you. Bringing you the same top thought leadership, practical training, and fresh research but this time - in person! Join us and your local presales community in New York, NY.

Dfx Demofest x logo for DEMOFESTx in London 2023.

Sessions

DEMOFESTx East Coast 2024 11/04/2024
8:00 am - 9:00 am

Free Headshots, Check In, Breakfast & Dedicated Partner Marketplace Hour

Gallery

9:00 am - 9:50 am

Keynote | Scaling Your Genius: Building Better Product, Buying and Customer Experiences

Fourm

10:00 am - 10:45 am

Read the Room, Own the Room: Using Empathy to Become a Memorable Client Leader

Forum

How to use science to build kick-ass relationships across clients and internal teams

10:00 am - 10:45 am

Strategic Alignment for an Optimal Experience

Hub 1

It's not enough to just set expectations with prospects in the sales process, there needs to be strategic alignment to ensure customers have a great experience and that the partnership will be able to deliver on their goals. Join Kristi Faltorusso, CCO at ClientSuccess, as she walks through the 5 steps to ensure proper alignment between prospects and vendors.

10:00 am - 10:45 am

Driving Successful Change in the Digital Age: Using the ADKAR Methodology

Hub 2

10:50 am - 11:35 am

You may THINK you're selling VALUE, but you're NOT!

Forum

In this talk by author and speaker Chris White, he will share "Six Rules of Selling Value" that may very likely change the way you think about the popular term "Value Selling". Value is in the eye of the beholder. For us to think that we can "sell value" is an oxymoron. Join Chris for this insightful talk to learn more.

10:50 am - 11:35 am

The Full Funnel Revolution

Hub 1

Why leave revenue performance to just the CRO? Too often, Marketing, Sales, and Customer Success operate in silos—and it’s holding you back. Join us to learn how you can harness your multi-threaded Solutions team to deliver full-funnel value. We’ll show you how to align every touchpoint with buyer needs, driving impact at every stage of the journey—and how to support revenue with extreme efficiency.

10:50 am - 11:35 am

Optimizing Content Creation & Collaborating with Account Executives for Greater Results

Hub 2

In today's digital landscape, creating effective content that resonates with your target audience and partnering with your Account Executives (AEs) are critical components of success. In this presentation, you will be provided with valuable insights and practical tips on how to optimize your content creation process and collaborate effectively with AEs to drive even greater results. This approach is data-driven and informed by Consensus statistics to ensure all tools and resources are available to maximize your content's impact and grow your business. Join us for this informative and engaging session to take your content and AE partnership to the next level.

11:40 am - 12:25 pm

Building a Winning Product Experience Machine

Forum

Discover how Presales teams can enhance content strategies to meet the evolving demands of today's buyers, who seek a blend of self-service content and traditional live interactions. By leveraging their deep product knowledge, Presales professionals can craft and deliver compelling, self-guided content that empowers buyers to explore and evaluate products independently, seamlessly transitioning to personalised interactions as they move further along the buyer journey.

11:40 am - 12:25 pm

How to Build a Repeatable Winning Culture with Revenue Cadences

Hub 2

Revenue Cadences help you seamlessly implement your revenue strategy consistently every day, week, and month of the quarter. They channel the collaborative power of your entire revenue team - AE, SE, FLM, PS, CS, Marketing, RevOps, Partners, C-Suite - by injecting structure and governance into essential parts of your workflow. Come learn how to get started with Revenue Cadences and the Cadence best practices from Clari’s 1500+ high growth clients.

11:40 am - 12:25 pm

Building and Running High-Performant Presales Teams

Hub 1

Learn the secrets to building and running a high-performant presales team that drives revenue growth and customer success. In this session, we’ll dive into the nitty-gritty of hiring, building and developing top talent, managing day-to-day operations, and a blueprint on measuring your SEs and retaining top talent. You’ll walk away with actionable advice, real-world examples, and proven tactics to take your presales team to the next level.

12:25 pm - 1:20 pm

Lunch & Dedicated Partner Marketplace Hour

Gallery

1:20 pm - 2:05 pm

The Revolution is Here: Align Your SEs and Revenue Team Under One Sales Methodology

Forum

Join Elisabeth Marino for an eye-opening discussion on how unifying your sales methodology and customer approach across Revenue and Solutions Engineering teams can transform your organization’s success. Discover how to achieve:• Skyrocketing win rates and shortened sales cycles Enhanced customer satisfaction and long-term partnerships Improved operational efficiency and cost reduction Innovative solutions that precisely address customer needs Don’t miss this opportunity to revolutionize your approach to sales and customer relationships. Reserve your spot now and take the first step towards a more unified, efficient, and profitable future!

1:20 pm - 2:05 pm

The Evolution of a PreSales team - the GTM Story of Influence.

Hub 1

Chris Mabry, General Manager of PSC, discusses strategies for enhancing the maturity of your Solutions Engineering team. This session provides a roadmap for elevating your team’s capabilities, ultimately leading to outstanding results. Discover how to navigate your growth journey and propel your organization forward effectively.

1:20 pm - 2:05 pm

Scaling Digital Content Creation

Hub 2

Come learn how we have scaled digital content creation across our organization through collaborative tools and an ambassador program.

2:15 pm - 3:00 pm

Unifying the Client Experience

Forum

2:15 pm - 3:00 pm

The Evolution of Pre-Sales into Pre-and-Post-Sales

Hub 1

Pre-sales is still largely a sales activity, but recent years have seen pre-sales teams taking on more and more post-sales activities. We explore why this is happening and when/why/if it is a good idea for your company. We share best practices (and the pitfalls to avoid!) when considering a combined pre-and-post-sales team.

2:15 pm - 3:00 pm

From 0 to 2,000: How Oracle NetSuite Supported 2,000 Reps Overnight with Consensus

Hub 2

3:10 pm - 4:00 pm

The Next Chapter in Demo Automation: How AI & Product Innovation will Accelerate GTM Teams

Forum

4:00 pm - 5:00 pm

Keynote | Buyer Experience Reimagined! Welcome to the era of the autonomous buyer

Forum

Welcome to the era of the Autonomous buyer, where traditional selling methodologies fall flat.  Today’s buyers are more independent, resistant to pushy sales tactics, and prefer self-guided, authentic experiences. This session explores how to reimagine the buyer journey by meeting them on their terms—through empathy, value, and trust.

5:00 pm - 6:00 pm

Networking Happy Hour & Dedicated Partner Marketplace Hour

The Gallery

Thank you to our Partners:

Modern reception desk with the word "DEMOFESTx" on a textured wall, flanked by wooden slats on the ceiling and a decorative panel to the right.
Location

Convene

Convene at 117 West 46th Street 
117 W 46th St, New York, NY 10036

Register here