It’s official: B2B sellers have declared product demos to be the self-service tool most effective at closing deals. But without demo automation tools, creating product demos, let alone the personalized product demos that buyers want, would be challenging.
Enter: AI product demo tools and assistants, here to make demo creation faster, better, and more scalable. With the right AI product demo support, sellers can build more effective product demos that accelerate deals and drive revenue.
What Are AI Product Demo Tools?
AI product demo tools are a type of demo automation software that uses artificial intelligence to help users create immersive, engaging demos with AI-powered assistance and features. These AI-enabled demo assistants streamline tedious, manual tasks and give sellers back their time through features like automated demo discovery, contextualized answer support, and demo improvement recommendations.
Benefits of AI-Powered Product Demo Assistants
AI for the assist! How do AI-powered product demo assistants make demo creation (and a whole lot more) a breeze?
Task Automation
Fun fact that’s not really a lot of fun: Your sellers are spending less than 30% of their time actually selling. What eats up their time the most? Non-selling tasks like manually entering customer information, manually searching through intent data, sorting through demo libraries and other sales collateral, and other administrative tasks. AI-powered product demo assistants significantly shorten the time it takes to do tasks like these.
Today’s AI can process huge amounts of data, making billions or even trillions of calculations within just one second—which is just not something a seller would be able to do on their own. Consensus’ AI-powered demo assistant, Claraty, automatically finds the right demo for your buyers, saving sellers from having to dig through their content libraries in the hopes that they’ll eventually find the demo that’ll close the deal. Claraty understands your potential buyer and unpacks their data to find the perfect demo to move them down the funnel.
AI-Driven Assistance
We’re big believers that AI doesn’t replace sellers—it empowers them. And the real differentiator in today’s sales landscape isn’t just whether AI is used, but how well it’s leveraged. AI-powered demo automation offers a big sales enablement boost by providing immediate assistance when and where a seller needs it—helping them stay ahead instead of falling behind.
Claraty finds contextualized answers to important questions immediately, saving sellers from having to search for answers themselves. Which is a big deal, considering a report from IDC found that workers are spending a whopping 30% of their week searching for and trying to understand data they need.
Demo Optimization and Improvement
According to our 2025 Sales Engineering Compensation and Workload Report, most companies spend two hours or more on each demo—with some spending upwards of 12 hours on just one demo. Even two hours per demo would be a lot, considering that the same companies create at least between two and five demos per week.
AI-powered product demo assistants can help streamline content creation, eliminating manual tasks and adding helpful features that simplify demo optimization. Claraty identifies gaps in demo content and offers actionable insights for improving your demos. It helps teams boost demo quality and save time while creating the best demo possible.
Expert Insights
Wouldn’t it be nice to have an expert in your pocket at all times, available whenever you need their expertise? We can’t shrink sales geniuses down to pocket-size—but we can get that expert help in the form of an AI-powered product demo assistant. Because AI can unpack vast amounts of data, it can be trained on a variety of sources. It can guide demo creation and optimization with industry insights as well as insights from buyer data and company knowledge bases.
Built on years of expertise and best practices, Claraty offers users proven strategies to optimize demos, ensuring content resonates with today’s buyer preferences and helps shorten sales cycles.
Best AI Product Demo Tools & Assistants
Now that we’ve talked about why an AI product demo tool and assistant is helpful, let’s get into the best of the best. What are the top AI-powered product demo assistants and tools on the market?
1. Consensus
Consensus offers AI-powered product demo assistance and a whole lot more as a first-of-its-kind Product Experience Platform that helps users create unique, educational, inspiring, and truly engaging product experiences that optimize sales performance.
Consensus’ AI, Claraty, streamlines the demo creation process to save your sales teams’ time while also building better product experiences that target your buyers’ needs. With Claraty, users can:
- Optimize their demos: Claraty analyzes demo data and provides intelligent suggestions to identify which demos resonate with buyers, which areas need improvement, and how to align content with buyer priorities.
- Use industry best practices: Claraty bridges knowledge gaps by analyzing data-backed best practices from real-world experiences and past customer usage. It then offers actionable recommendations to enhance demo effectiveness and maximize buyer engagement.
- Navigate the platform: Claraty AI simplifies platform usage by tapping into the Consensus Knowledge Base and automated demo transcripts. Users can locate specific demos, find answers to their questions, and access demo creation support.
By helping your sales teams find the perfect demo for each and every buyer, Claraty ensures that all users can unlock the full power of demo automation. It’s no wonder Consensus users have seen their stakeholder discovery rate increase by more than 50%, added $30 million in revenue related to demo automation, and shortened their sales cycle by 60%.
Key Claraty and AI features include:
- Instant Search: Find the exact demos you need in a matter of seconds with contextual research powered by AI.
- Intelligent Recommendations: Make the perfect demos for each buyer using data-backed best practices.
- Analytics: Gather insights from your buyers’ interactions with your demos combined with industry data to better inform future demos and product development choices.
- AI Transcripts: Make it even easier for buyers to understand your products by adding automatic, accessible transcripts to every tour and demo.
Consensus’ other powerful features include:
- Demo Creator: Create demos for every stage of your customer journey, designed for a personalized experience every time.
- Product Tours: Show your buyers the features they want to see and tell a story through a unique multimedia tour.
- Screen Recorder: Capture and edit video demos right through Consensus.
- Chrome Extensions: Create video demos instantly with the help of Consensus’s Chrome Extensions, going beyond screenshots to build a more interactive experience.
- Demo Player: Deliver interactive demos on any browser or device.
- DemoBoards: Provide your buyers with a secure, branded, and customized landing page that shows off your product.
- Playlists: Share multiple product experiences in one link, keep content relevant, and guide buyers throughout their journey.
- BuyerBoard: Give your champions a place to show your product to key stakeholders and colleagues.
- Content Downloads: Supplement your demos with additional content that can be easily downloaded by your buyers.
- Public Links and Merge Links: Create custom links that can be shared via your social media, email campaigns, website, and more.
- Demo Library: Build a centralized hub for your demos that’s accessible to your team and easily searchable.
- Demolytics: Track how your buyers are engaging with your demos to receive intent data that helps you better qualify and interact with your leads.
Pros:
- Immediate answers and demo discovery with the help of a powerful AI assistant
- Engaging product experiences proven to close deals faster
- Vital intent data that helps you better understand your prospect and what they need
Cons:
- Consensus is designed for mid-market to enterprise companies, and smaller businesses may not be ready for its full suite of tools.
Pricing: Consensus builds custom plans based on licenses and use cases. Contact the Consensus team to create your custom pricing plan.
Close more deals with Demo Automation
2. Demoboost
Demoboost is a demo automation platform that offers on-demand demo creation and live demo overlays that use AI to show real-time data overlaying a user’s platform to showcase specific use cases to buyers. Additional AI features also include AI Avatars, AI-powered voice narration set over demos.
Photo courtesy of Demoboost
Features:
- Multiple Capture Options: Capture a screen for a product tour through single-screen, multiscreen, and screenshot captures.
- AI Avatars: Use AI to narrate a demo.
- Demo Analysis: Track how viewers are interacting with demos.
- Demoboost Overlay: Integrate existing demos with live demos using AI and real-time data.
Pros:
- Helpful customer support
- Quick demo creation
- Growing library of features
Cons:
- Lack of in-depth analytics
- Slow loading
- Long setup and onboarding process
Pricing: Demoboost does not publicly display pricing.
3. Testbox
Testing…one…two…three! TestBox lets users replicate their product and enable buyers to test out their platform. It uses AI to auto-populate sandboxes with their viewer’s data so it can mimic their use cases.
Photo courtesy of TestBox on G2
Features:
- Data Generation and Integration: Replicate customer use cases with AI-generated datasets in product demos.
- Data Templates: Customize data templates for specific products or personas.
- True Feature Functionality: Demonstrate product functionality without overlays.
- Demo Scripts: Equip sellers with standardized scripts.
Pros:
- Helpful customer support
- Robust integrations
- Real-time data integration into demos
Cons:
- Buyers having issues accessing demos
- Slow performance
- Difficulty editing demos
Pricing:
- Startup: Starting at $44,750 per year for 15 users
- Growth: Starting at $59,500 per year for 15 users
- Enterprise: Custom pricing
4. Navattic
Navattic lets users create self-guided demos that mimic their actual software. No-code? No problem! The platform captures their screens and clones their application, no coding necessary. Then, using AI-enabled features like Personalization Variables and Reveal & Enrich, users can create interactive demos that showcase the use case of their viewer.
Photo courtesy of Navattic
Features:
- Personalization Variables: Use real-time data and AI to personalize variables within a demo.
- Reveal & Enrich: Receive firmographic data on companies using demos and enrich demos with this information.
- Prospector: Automatically generate a list of prospects based on company data.
- Analytics and Notifications: Track how viewers are interacting and get notifications for real-time interactions.
Pros:
- Easy demo creation
- Helpful customer support
- Good analytics
Cons:
- Steep learning curve
- Lack of automation features
- Clunky product tour editor tool
Pricing:
- Starter: Free
- Base: $600 per month
- Growth: $1,200 per month
- Enterprise: Custom pricing
5. Storylane
So, what’s your story? Storylane helps users create guided demos and sandbox solutions, captured via Storylane’s browser extension. Storylane uses an AI assistant, Lily AI, to add more interactive features to demos and Account Reveal to analyze your intent data for actionable insights.
Photo courtesy of Storylane
Features:
- Create With AI: Generate guided demos with Lily AI.
- AI Avatars: Use AI presenters in demos.
- AI Voiceovers: Use AI to translate demos into 25 languages with over 60 voices.
- AI Writing Assistance: Use AI to generate text for demos.
Pros:
- Easy-to-use interface
- Multiple sharing options
- Helpful customer support
Cons:
- Limited customization options
- Difficult editing tool
- Lack of in-depth analytics
Pricing:
- Basic: Free
- Starter: $50 per month
- Growth: $625 per month
- Premium: $1,500 per month
- Enterprise: Custom pricing
Compare Storylane vs Consensus
6. Supademo
Feeling “supa”? Supademo uses a browser extension or desktop app to capture a product. Using AI, it then generates a product tour based on how the demo creator interacted with their product’s interface. Users can also add AI elements, like an AI voiceover or translation.
Photo courtesy of Supademo
Features:
- Multiple Recording Options: Record a product tour using the Chrome extension or using a desktop app.
- Conditional Branching: Add variable flows for viewers to choose what they want to see.
- Trackable Links: Create unique links for viewers and receive notifications and analytics on their actions.
- AI Enhancements: Add AI voiceover, translation, and other AI-driven features.
Pros:
- Straightforward demo creation
- Intuitive interface
- Fast onboarding
Cons:
- Recording difficulties
- Limited customization options
- Editing difficulties
Pricing:
- Free
- Pro: $36 per creator per month
- Scale: $50 per creator per month
- Enterprise: Custom pricing
What to Look For When Choosing AI Product Demo Assistant Software
Not every AI product demo software has the same abilities—and you don’t want to get stuck with one that doesn’t do what you hoped it would. Before you introduce a new AI sales tool and assistant to your team, make sure it has these four crucial features.
Integration Capabilities
With 70% of sales reps saying they’re overwhelmed by the number of tools they have to use to close a deal, companies should look for ways to consolidate. This requires having a well-connected tech stack of integrated tools. This integration keeps the tools “communicating” with one another, which is especially vital for AI. An AI demo assistant should be well integrated to find the answers your teams need, no matter what tool that answer originally came from.
Ease of Use
A quarter of sales reps say that it would be easier to do their job if their company reduced the number of tools in their tech stack, which is a huge indication that too many companies are relying on tools that are cumbersome and difficult to use. When introducing an AI product demo assistant, be sure it’s easy to use and makes selling simpler, not harder.
Data Analytics
Data analytics on product demos accelerate deals. This data helps sellers better understand what their buyers want to see, enabling them to personalize the sales process and guide them toward their next steps. Consensus’ Demolytics offers the most in-depth analytics of any demo automation tool, from stakeholder data to your own sellers’ individual and team performance.
Use the Best AI Product Demo Assistant For an Unmatched Experience
AI product demo assistants are powerful sales enablement boosters. But you also need an assistant that understands the value of buyer enablement. Today’s buyers expect personalized product experiences, and Claraty delivers exactly that.
This buyer-centric AI assistant has been trained by top presales pros. It combines AI with Consensus’ proven knowledge base to help sellers build demos that truly connect with buyers. Claraty offers instant support, streamlines processes, and keeps not only all your revenue teams aligned but also creates alignment between them and your buyers.
