B2B Customer Journey Mapping: Guide Every Buyer to Yes

“Why did that deal stall?” “How can we close faster?” “Where did the buyer lose interest?” 

Sound familiar? You’re not alone. Every B2B company wants to know what its buyers are thinking. And while sales professionals aren’t necessarily mind readers, you can work a lot of magic when you truly understand your customer’s journey.  

As someone who has spent years in the sales trenches, I’ve seen how teams can transform relationships and win rates by thoroughly mapping the buyer experience. Effective B2B customer journey mapping connects your solution to the actual path buyers take, not the idealized route you want them to take. 

When you don’t map your customer’s path, you risk delivering the wrong content at the wrong time and missing critical intervention points that could save deals. It’s like trying to guide someone through an unfamiliar city without a map—they’ll likely take wrong turns, get frustrated, and possibly give up entirely.

But, when you can visualize exactly how buyers move from recognizing a problem to making a purchase decision, you unlock the ability to guide them confidently toward a “yes” (or ideally a “yes!!!”). Let’s review how to create a powerful B2B customer journey map that reveals hidden opportunities, eliminates friction points that slow down deals, and gets buyers excited to buy. 

What Is a B2B Customer Journey Map?

A B2B customer journey map is a visual representation of the entire buying process from the customer’s point of view. It documents every interaction a potential buyer has with your company across multiple touchpoints, channels, and stakeholders. Unlike sales funnels that focus on moving prospects through defined stages, journey maps examine the real-life paths buyers can take, including detours, roadblocks—and moments of truth.

The most effective B2B buyer journey maps capture both the rational and emotional aspects of the buying process. They track what buyers do, think, and feel at each stage while highlighting opportunities to influence their decision. For complex B2B purchases involving multiple stakeholders (which is most of them, considering that the typical B2B buying group includes six to 10 stakeholders), journey maps help align your team with the entire buying experience rather than isolated touchpoints.

 

Why Is Buyer Journey Mapping Important?

At a time when more than 75% of B2B buyers say their last purchase was too complex, B2B journey mapping is crucial for simplifying the buying process. Journey mapping reveals the gap between what buyers need and what you’re providing. When you understand exactly how buyers make decisions, you know exactly how to move deals forward.

Let’s say there’s a presales team that’s having a tough time converting technical evaluations to closed deals. Their customer journey map revealed a critical gap: While they were providing excellent technical information to the primary contact, they weren’t equipping that champion with materials to address security concerns from IT stakeholders. To close the gap, they can create security-focused demos that champions can share internally. 

Ultimately, accurate and honest buyer journey mapping:

• Enhances buyer experiences: Identifies and eliminates friction points that frustrate buyers
• Improves buyer enablement: Helps you provide the right resources at the right time
• Shortens sales cycles: Addresses objections proactively before they stall deals
• Aligns marketing and sales: Creates a shared understanding of the buyer’s journey
• Increases deal sizes: Helps you understand all stakeholder needs and cross-sell opportunities

 

How Are B2B Customer Maps Different From B2C?

The B2B buying journey involves multiple decision-makers, longer timeframes, and more complex evaluation criteria. While B2C purchases often happen in minutes or days, B2B buying cycles can stretch across months or even years.

Consider the difference between buying a pair of headphones and purchasing an enterprise software solution. The headphones might involve reading a few reviews and making a quick decision. The software requires technical evaluations, security reviews, ROI calculations, and approval from multiple departments. 

Enterprise deals can sometimes reach up to 20 stakeholders, and they all may have different concerns. B2B buyers also conduct extensive research before engaging with sales, with most of the buying journey happening without direct seller involvement. They can spend up to 11 months in a buying journey from initial interest to signing the dotted line—and spend eight out of those 11 months simply conducting research before engaging with the sales team. 

Overall, compared to B2C sales, B2B deals have: 

• Multiple stakeholders: Technical evaluators, economic buyers, end users, and executives all influence decisions
• Longer, complex decision process: Formal evaluation criteria, ROI analysis, and approval workflows
• Higher emphasis on rational factors: ROI, implementation requirements, and technical specifications
• More touchpoints: Research, demos, trials, security reviews, procurement processes
• Post-purchase importance: Implementation, adoption, and success metrics

 

Your B2B customer maps need to account for these differences to accurately reflect the intricate, multi-stage decision-making process and ensure every stakeholder’s concerns are addressed at the right moment.

 

How to Plug Product Experiences Into The Buyer Journey 

Think about how you buy today. When’s the last time you scheduled a call just to learn about something? You don’t. You research. You read. You click around. You try. And if something clicks? You go deeper.

B2B buyers are no different. They want frictionless access to the product, not in some distant “demo” gated behind a form, but right now. Modern sales and presales teams are embracing this by putting the product front and center, not as a closing tool, but as a discovery engine.

That’s where interactive product experiences come in. Whether it’s a self-guided tour, a tailored simulation, or a dynamic demo embedded in your website, these experiences meet buyers in the moment they’re most curious. They let you show value early, often, and without delay—right inside that 83% of the journey that happens before they ever talk to sales.

With product experience platforms like Consensus, you can maintain cohesion during crucial handoffs and eliminate the gaps that traditionally cause delays, confusion, or lost momentum. With Consensus, you get all the tools you need to orchestrate a personalized, scalable buying experience that builds trust and drives consensus across the entire buying group. Your buyers can watch interactive product demos, take guided product tours, and explore independently through automated simulations—all before ever talking to sales.

This continuous engagement means your team is always selling, even when they’re not in the room. Consensus allows buyers to experience your product at any time, giving them the flexibility to explore solutions on their own terms—and keeping your product front and center when it matters most.

 

How to Create a Customer Journey Map

Creating an effective B2B customer journey map requires collaboration between marketing, sales, customer success, and product teams. The process involves gathering insights from actual customers, analyzing data from multiple touchpoints, and creating a visual representation that guides your customer experience strategy.

Pro tip: Some of the most insightful journey maps come from talking directly to customers about their buying experiences. Ask them to walk you through their decision process step by step, including who was involved, what information they needed, and where they encountered obstacles.

The following sections break down each step of the journey mapping process, from building buyer personas to connecting KPIs to each stage.

1. Build Your Buyer Persona

Effective journey mapping starts with detailed buyer personas that capture the roles, responsibilities, and motivations of everyone involved in the purchasing decision. For B2B companies, this means profiling not just the economic buyer, but also technical evaluators, end users, and executives.

Your personas should identify each stakeholder’s specific pain points, information needs, and evaluation criteria. Technical buyers may focus on implementation requirements and integration capabilities, while economic buyers prioritize ROI and cost justification. Understanding these differences allows you to tailor the sales experience for each decision-maker.

Different elements of a B2B buyer persona include: 

• Job title and responsibilities: Day-to-day role and key performance metrics
• Department and reporting structure: How they fit within the organization
• Business goals and KPIs: What success looks like for them
• Pain points and challenges: Problems they’re trying to solve
• Decision-making authority: Their role in the purchase process
• Information sources: Where they research solutions
• Demographic details: Information like gender, location, age, and education level

 

The most effective personas are based on actual customer interviews and sales data rather than assumptions. Talk to recent customers about their buying process, who was involved, and what information they needed at each stage.

2. Build Out Your Buyer Journey Stages

B2B buyer journeys rarely follow a linear path. Buyers often move back and forth between stages as they gather information, evaluate options, and build consensus. Your journey map should reflect this reality, showing how buyers navigate from initial problem recognition through implementation and beyond.

Start by identifying the major stages in your typical buyer’s journey. These might include awareness, consideration, decision, retention, and advocacy. For each stage, document the buyer’s goals, questions, concerns, and the actions they take.

Unsure about your B2B buyer journey stages? We’ll dive more into them in the next section. 

Connect KPIs to Each Part of the Journey

Effective journey maps link business objectives and metrics to each stage of the buyer’s journey. This allows you to measure the effectiveness of your product experience and identify areas for improvement. Start by defining what success looks like at each stage, then identify the metrics that indicate progress.

Early-stage metrics might focus on engagement and education, such as content downloads, while late-stage metrics measure commitment signals such as stakeholder involvement. Let’s look at some example KPIs for each journey stage:

• Awareness: Website traffic, content engagement rates, demo views, social shares
• Consideration: Demo requests, feature interest, stakeholder discovery, demos shared
• Decision: Sales cycle length, proposal acceptance rate, deal size, demo-qualified lead conversion rate
• Implementation: Time to value, adoption rate, support tickets, and tours viewed
• Expansion: Upsell rate, referrals, advocacy actions, demos shared by current customers to potential buyers

 

Consensus offers users advanced Demolytics that tell sellers when and how to engage next. You can view stakeholder insights—including demos sent, organic stakeholders discovered, discovery rate, views, view rate, features selected, and docs downloaded—for any recipient of your demos and tours. This offers clear signals of what matters—and who else you should be talking to.

The Complete B2B Buyer Journey

The traditional B2B buyer journey includes five core stages: awareness, consideration, decision, retention, and advocacy. While these steps still provide a helpful framework, the way modern buyers navigate them has changed—and so should your strategy.

Buyers no longer wait until the “decision” stage to engage with your product. They expect to explore solutions early and often—on their own terms. That means the product experience can’t be treated like a post-sales asset or late-funnel demo. It needs to be front and center from the first click.

By introducing interactive product experiences during the awareness and consideration stages, you meet buyers where they are: researching, comparing, and trying to make sense of complex solutions. Showing, not just telling, builds trust faster—and moves buyers forward with confidence.

Your journey map should reflect this shift. Document not just the questions and emotions buyers have, but also where and how they can see, hear, and try your product throughout the journey. Done right, this doesn’t just improve conversion rates—it turns your product into your best-performing sales and marketing asset.

The next sections break down each stage with actionable ways to embed product experiences earlier and more effectively.

Awareness

The awareness stage begins when prospects recognize they have a problem or opportunity but haven’t yet identified potential solutions. They’re seeking education about industry challenges, best practices, and potential approaches. Your goal is to help them clearly define their problem and position your company as a trusted advisor.

Touch points

During the awareness stage, buyers primarily engage with educational content that helps them understand their challenges. Blog posts, industry reports, webinars, peer recommendations, and automated demos shape their initial understanding of potential solutions.

Your website also serves as a critical touchpoint, with most B2B buyers conducting independent research before contacting vendors. In fact, buyers spend about three-quarters of their buying journey independently researching without talking to sellers. Ensure your site clearly communicates your value proposition and provides educational resources that address common industry challenges.

Pain points

Awareness-stage buyers often struggle with information overload and difficulty prioritizing their challenges. They may not have clearly defined their problem or know what solutions exist. Many face internal pressure to address business issues but lack the knowledge to evaluate potential approaches.

Common pain points include conflicting information from vendors, difficulty finding credible resources, and uncertainty about how to build a business case for change. Your content should help buyers cut through the noise and gain clarity about their challenges.

Desires

At this stage, buyers desire education, credibility, and guidance. They want to understand industry best practices and how other companies have solved similar problems. They’re looking for thought leadership that helps them see beyond their immediate challenges to potential opportunities.

Effective awareness content establishes your expertise without overtly selling your solution. Focus on helping buyers understand the full scope of their challenge and the potential impact of addressing it effectively.

Emotions

Buyers in the awareness stage often feel curious but uncertain. They may be frustrated by their current situation, but unsure about the best path forward. Your content should acknowledge these emotions while inspiring confidence that solutions exist. 

Actions

Awareness-stage buyers research industry trends, watch videos, and discuss challenges with peers. They may subscribe to newsletters, download white papers, or attend webinars to deepen their understanding.

While these buyers desire guidance, they also desire a “rep-free” buying experience, which is why buyer enablement is crucial. With buyer enablement, you give buyers the self-service tools they want—and then they end up selling themselves on your product. 

With tools like Consensus’ demo automation and product tour software, companies can guide buyers more effectively, reduce friction, and accelerate them from awareness to consideration.

Consideration

In the consideration stage, buyers evaluate specific solutions to their defined problem. Nearly 80% of B2B buyers shortlist only three vendors, so the first hurdle to overcome is getting on that list. Once you’re there, your goal is to demonstrate how your solution addresses their specific needs the best. 

Touch points

Consideration-stage buyers engage with more product-specific content like solution briefs, comparison guides, case studies, and product simulations. They may also request demos, attend product webinars, or engage in initial conversations with sales representatives.

Interactive product demos are particularly effective at this stage. In fact, 45% of sales professionals say that product demos are the self-service tools with the most impact on helping a buyer make a purchasing decision. And, a recent Gartner survey showed that respondents now rank interactive demos as the most useful website resource when purchasing SaaS. Specifically, that: 

• Buyers rated interactive demos more useful than case studies, product videos, analyst reports, or free trials
• Interactive demos help buyers understand product value faster and earlier in the decision journey

 

Gartner’s data validates what top sales and presales teams already suspect: buyers want clarity and control. They don’t want to wait for a sales call. They want to experience the product and decide for themselves if it fits.

Pain points

Buyers at this stage face information overload from multiple vendors, each claiming superiority. Internal stakeholders may have conflicting priorities or evaluation criteria.

Technical complexity can also be a barrier, with buyers unsure how to evaluate claims about features, integrations, or implementation requirements. They may also struggle to translate product capabilities into business outcomes that justify the investment.

Desires

Consideration-stage buyers want proof points, personalized demos, and clear differentiation between options. They’re looking for transparency about capabilities, limitations, and implementation requirements. Most importantly, they want to understand how your solution will deliver business value in their specific context. It’s not enough to show them what your product can do—you have to show them what your product can do specifically for them. 

Emotions

Consideration-stage emotions include confusion about competing claims, overwhelm from too many options, and cautious optimism about finding a solution. Buyers may feel pressure from colleagues to move quickly—while also fearing the consequences of making the wrong choice.

Actions

During consideration, buyers compare vendors, request demos, and develop evaluation criteria. They may create shortlists, conduct initial technical assessments, or speak with references to validate vendor claims.

Your journey map should track these evaluation activities and identify opportunities to provide the specific information each stakeholder needs. By monitoring demo engagement and feature interest, you can tailor follow-up conversations to address the buyer’s priorities. Personalization is also key here, with more than 75% of buyers saying they’ll walk away from a deal if they don’t find the personalized experiences they want. 

With Consensus, buyers can tell the platform what features they care about the most, and the platform puts together a personalized demo experience that targets their needs, wants, and use cases. Instead of sitting through generic overviews, they get a demo that speaks directly to their priorities—before they ever engage with a sales rep.

Decision

The decision stage is when prospects make their final selection and negotiate terms. Your goal is to remove any remaining obstacles and provide the reassurance needed to move forward.

Touch points

Decision-stage touchpoints include proposals, contracts, negotiations, implementation plans, and final demonstrations for key stakeholders. Security and compliance documentation, pricing discussions, and ROI justifications play critical roles in securing final approval.

During the decision phase, it’s vital that your key contact becomes your champion and has the tools, content, and resources they need to help you sell your product to key stakeholders. For example, Consensus’ Product Experience Platform allows sellers to include everything a champion would need to help close the deal, including: 

• An on-demand video demo overview for a busy executive
• Interactive product tours for the manager who needs to understand how the product works
• Automated simulations for the end user to understand how the product will fit into their daily workflow

Along with these product experiences, Consensus also provides sellers with the ability to equip their champions with downloadable documentation and simple share options. Once shared, the other stakeholders can choose what matters most to them to create a customized experience that answers their questions before they ever ask. 

All of this is supported by in-depth buyer intent data that arms the seller with exactly what they need to meet buyer asks. AI data augmentation and content suggestions make it simple to tailor the product experiences specifically to that buyer and industry.

Explore Consensus’ Product Experience Platform 

Pain points

At this stage, buyers may face internal resistance from stakeholders who weren’t involved earlier in the process. Budget constraints, competing priorities, legal and procurement reviews, and concerns about implementation complexity can derail deals at the final moment.

Desires

Decision-stage buyers desire reassurance they’re making the right choice, clear next steps for implementation, and validation from trusted sources. They want to feel confident about the vendor relationship and see a concrete plan for achieving their desired outcomes.

They’re looking for flexibility in contract terms, pricing, and implementation timelines. Most importantly, they want to feel certain that your solution will deliver the promised value.

Emotions

Buyers may feel anxious about making the wrong choice, excited about solving their problem, or pressured to finalize the deal quickly. Champions who have advocated for your solution may be getting nervous about implementation. 

Your sales approach should acknowledge these emotions while building confidence through clear implementation plans, risk mitigation strategies, and customer success stories. Personal reassurance from executives or customer success leaders can help reduce anxiety about moving forward.

Actions

During the decision stage, buyers conduct final evaluations, secure budget approval, negotiate terms, and prepare for implementation. They may involve legal teams, finalize success metrics, or develop internal communication plans to announce the purchase.

Retention

The retention stage begins after purchase when customers implement and begin using your solution. Their focus shifts from selection to realizing value and achieving the outcomes that justified the investment. Your goal is to ensure successful implementation, drive adoption, and deliver measurable results.

Touch points

Retention touchpoints include implementation meetings, training sessions, support interactions, account reviews, success planning, and product onboarding. Regular check-ins, feature updates, and educational resources help customers get the most value from your solution.

The handoff from sales to customer success is a critical moment in the journey. A seamless transition with clear communication about implementation plans, success metrics, and support resources sets the foundation for a successful long-term relationship. 

Pain points

Customers at this stage may struggle with implementation, user adoption, and demonstrating value quickly. They could face internal resistance to change, technical integration issues, or difficulty aligning your solution with existing workflows.

Desires

Retention-stage customers desire quick time to value, ease of use, and responsive support. They want clear guidance on implementation best practices, help overcoming technical obstacles, and regular validation that they’re on track to achieve their goals.

Most importantly, they want to feel confident that they made the right decision by choosing your solution.

Emotions

Retention-stage emotions include determination to succeed, occasional frustration with challenges, and satisfaction when seeing initial results. Customers may feel vulnerable if implementation takes longer than expected or delivers less value than anticipated. 

Your customer success approach should acknowledge these diverse emotions while providing the support and guidance needed to overcome obstacles. Set realistic expectations while celebrating early wins to build confidence and momentum toward full adoption.

Actions

During retention, customers implement your solution, train users, configure features, and measure results. They may establish governance processes, develop internal best practices, or integrate your solution with other systems.

Your journey map should track these implementation activities and identify opportunities to accelerate time to value. By monitoring product usage and support interactions, you can proactively address issues before they impact satisfaction.

Advocacy

The advocacy stage represents the pinnacle of customer success, when satisfied users actively promote your solution to peers and expand usage within their organization. Why is it so critical? Studies have found that over 90% of all B2B purchasing decisions were influenced by peer recommendations. 

Your goal is to identify and nurture potential advocates while making it easy for them to share their success. 

Touch points

Advocacy touchpoints include customer success reviews, community events, reference calls, case studies, and referral programs. User groups, advisory boards, and exclusive preview programs engage advocates while providing valuable feedback on your product roadmap.

Pain points

Advocates may struggle to articulate the full value of your solution to peers or quantify its impact on their business. Time constraints limit their ability to participate in reference calls or case studies. They may also hesitate to recommend your solution if they’ve experienced unresolved issues or feel their feedback hasn’t been addressed.

Desires

Advocacy-stage customers desire recognition for their success, exclusive access to new features, and professional growth opportunities. They want to be seen as innovators within their industry and valued partners by your company.

They’re looking for efficient ways to share their experience and influence your product roadmap. Most importantly, they want to feel their advocacy is appreciated and rewarded through preferential treatment, pricing, or access.

Emotions

Advocacy-stage emotions include pride in their success, loyalty to your company, and enthusiasm about sharing their experience. Advocates feel a sense of ownership in your solution and personal satisfaction when peers benefit from their recommendation.

Your advocacy approach should nurture these positive emotions while providing recognition that reinforces their special status. Personal attention from executives, early access to new features, and public recognition all strengthen the emotional connection that drives advocacy.

Actions

During advocacy, customers provide testimonials, refer peers, participate in case studies, and expand usage within their organization. They may speak at your events, join advisory boards, or contribute to product development discussions.

Your journey map should identify potential advocacy actions and make them as frictionless as possible. By tracking referrals, expansions, and public endorsements, you can measure the impact of your advocacy program and identify opportunities for improvement.

 

How to Optimize Your B2B Customer Journey

Creating a customer journey map is just the first step. The real value comes from using those insights to optimize the buying experience. The following strategies help you leverage your journey map to shorten sales cycles, increase deal sizes, and improve buyer satisfaction.

1. Demonstrate Your Products’ ROI

How we prove ROI is changing dramatically. Long gone are the days when buyers are looking to trudge through in-depth proof of concept meetings or read paragraph after paragraph of case studies. Generic claims about benefits aren’t enough—buyers need specific, credible ROI projections tailored to their situation. 

By combining technical knowledge with business acumen, you can translate complex product capabilities into concrete value metrics that resonate with decision-makers. Effective ROI demonstration techniques include:

• Interactive calculators: Let buyers estimate savings or revenue gains. Offers this self-service touch point during the Awareness and Consideration stages. 
• Case studies: Share specific metrics from similar customers. Send these out to buyers at the Consideration and Decision stages. 
• Comparison charts: Show before/after scenarios with quantified improvements. Include these on your site to help during the Awareness and Consideration stages, and send them directly during the Decision stage.
• Testimonials: Feature customers discussing business impact in their own words. Make these available to buyers during the Awareness and Consideration stage. Buyers may also request direct information from past customers during the Decision stage.

 

Let’s say you’re working with a tech company that’s looking for a better lead qualification tool. That means you need to tailor your messaging and demo experience to address the unique priorities of each stakeholder involved in the decision. For IT buyers, you focused on time savings and reduced maintenance costs. For business leaders, you highlighted revenue growth and competitive advantage. For finance, you provided detailed TCO calculations and payback periods. This multi-dimensional approach to ROI will dramatically improve your close rate.

2. Use Buyer Enablement Technology

Modern B2B buyers expect to research, evaluate, and purchase on their own terms, with 100% of buyers saying they want self-service tools during either part or all of the buying journey. Buyer enablement software empowers prospects to navigate the purchase journey independently while providing the information and guidance they need to move forward confidently.

Some important buyer enablement technologies include: 

• On-demand product demos: Show your solution in action during the Awareness and Consideration stage
• Interactive product tours: Offer a guided tour tailored to their use case during the Consideration stage
• Chatbots: Let AI answer your buyers’ questions immediately, especially during the Awareness stage
• AI-powered content recommendations: Send AI-recommended content to your buyer based on their use case during the Awareness and Consideration stages
• Revenue projections: Project what your buyer’s revenue will look like using your product during the Consideration and Decision stages
• Automated product simulations: Help buyers explore your solution at their own pace during the Consideration and Decision stages

 

As a buyer-first product experience platform, Consensus offers a suite of buyer enablement tools that support different aspects of the buyer journey. Your buyers get what they need to watch, try, and explore your product at their own pace. You also enable your buyer to become your champion. Through your BuyerBoards and DemoBoards, you give your buyer the tools to share demos, product tours, and simulations with key stakeholders, turning them from buyers into an extension of your sales team.

3. Create a Cohesive, Personalized Product Experience

Personalization isn’t just for one stage—it should span the entire buyer journey, from first touch to post-sale advocacy. That means delivering relevant product experiences tailored to each stakeholder’s role, priorities, and timing.

Your journey map should identify when and how to tailor product experiences:

• During awareness, offer high-level, persona-based demos that showcase how your solution solves common industry problems.
• In consideration, dive deeper with feature-specific experiences for technical evaluators and ROI-focused views for executive sponsors.
• At the decision stage, align product walkthroughs with use-case validation and internal stakeholder buy-in.
• In retention and advocacy, reinforce value with ongoing product updates, personalized onboarding, and expansion opportunities.

 

With strong product experience management, you can remember buyer preferences across every touchpoint and build on previous interactions—never starting from scratch.

Tools like Consensus make this scalable. From the first interaction to long after a deal closes, Consensus helps you deliver product experiences that speak directly to each stakeholder’s pain points and use cases. It’s not just about showing the product—it’s about showing the right part of the product to the right person, at the right time.

Guide Every Buyer to “Yes” With Consensus

Effective customer journey mapping isn’t just about plotting stages on a slide—it’s about orchestrating real momentum. By understanding the complete B2B buying process from your customer’s perspective, you can identify and remove obstacles that delay or derail purchases.

Consensus helps accelerate this journey by delivering personalized product experiences that engage every buyer, champion, and stakeholder. On-demand demos, interactive product tours, and automated simulations let buyers watch, try, and explore your product at their own pace—while also giving them the tools they need to become your internal champions and sell your solution up the chain. Meanwhile, Demolytics enables your sellers to become top performers by giving them in-depth intent data that shows exactly when and how to move buyers forward.

The result? A totally frictionless, completely optimized buying journey that builds trust, boosts confidence, and helps every stakeholder say “yes” faster.

Because with Consensus, you’re not just mapping the customer journey—you’re driving it.

Ready to turn more buyers into believers? Get started with Consensus.

 

 

FAQs About B2B Customer Journey Mapping