You’ve worked hard. You evaluated partners and found the right tool to scale presales and
Understanding buying is where selling should start. Yet most sales processes and funnels focus on
Hear the founder of B2P Partners, a leading B2B marketing and sales strategy group, discuss
Think about the moment when you initially engage the interest of the buyer. How that’s
Providing your champion with a rock solid and easy to understand ROI / TCO analysis
A good question is the salesperson’s single most powerful tool, one that can be powerfully
Get the definitive crash course in Buyer Enablement. Ever feel like you struggle to discover
There are 3 crucial factors to consider when plotting presales impact so introducing them needs
Most sales engineers categorize demos into two types: the standard demo and the technical demo.